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A leading travel services provider in Klang City is seeking a Head of Travel Marketing to execute impactful marketing strategies. The ideal candidate has over 5 years of experience in travel marketing with a proven track record in multi-channel campaigns. This role offers competitive salary, performance bonuses, and opportunities for professional growth in a collaborative environment.
Reporting directly to the Managing Director, this is an exciting and pivotal role as the Head of Travel Marketing at Highlight Travel & Tours Sdn Bhd. As a full-time position based in Klang, Selangor, you will be responsible for leading the development and execution of impactful online and offline marketing strategies to drive growth and increase brand awareness for the company's diverse range of travel offerings.
Develop and implement comprehensive online and offline marketing plans to promote the company's travel packages, tours, and related services including online campaigns, digital content, and participation in trade shows and fairs.
Oversee digital marketing agencies in the creation of engaging digital content, including website updates, social media posts, email campaigns, and other marketing collateral
Collaborate with the sales team to align marketing efforts and support lead generation and conversion activities
Analyse market trends, consumer behaviour, and competitor activities to identify opportunities for growth and innovation
Manage and optimise the company's online presence, including website performance, search engine optimisation, and paid advertising campaigns
Measure and report on the performance of marketing initiatives, using data-driven insights to continually refine and improve strategies
Stay up-to-date with the latest trends, technologies, and best practices in the travel and tourism industry
Provide strategic counsel and recommendations to the management team on effective marketing strategies
Minimum 5 years of experience in a senior marketing role within the travel or hospitality industry
Proven track record in developing and executing successful, multi-channel marketing campaigns
Excellent analytical and problem-solving skills, with the ability to use data to drive decision-making
Strong project management and organisational skills, with the ability to juggle multiple priorities
Proficient in digital marketing strategies, including search engine optimisation, social media, and content creation
Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
Passion for the travel and tourism industry, with a deep understanding of consumer trends and preferences
Competitive salary and performance-based bonuses
Comprehensive medical and life insurance coverage
Generous annual leave and flexible work arrangements
Opportunities for professional development and career advancement
Collaborative and supportive work environment
Discounts on the company's travel packages and services
Highlight Travel & Tours Sdn Bhd is a leading provider of travel and tourism services in Malaysia. With over 20 years of industry experience, we offer a wide range of travel packages, tours, and related services to both local and international customers. Our mission is to create unforgettable travel experiences and inspire our customers to explore the world. We are committed to innovation, sustainability, and delivering exceptional customer service.
If you're ready to join a dynamic and forward-thinking team, apply now and take the next step in your career!
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.