Marketing Manager (Mall Retail)

ALLIANCE EMPIRE SDN BHD; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm in Petaling Jaya is seeking a Marketing Manager to oversee day-to-day marketing operations and campaign management. The ideal candidate will have a Bachelor's degree in Marketing or a related field and experience in retail marketing or mall management. Responsibilities include planning and executing campaigns, supervising the marketing team, analyzing social media metrics, and ensuring consistent branding. Strong communication skills and creativity are essential. This role may require flexible hours, including weekends.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in marketing, preferably in the retail section or mall management.
• Strong understanding of digital marketing strategies and social media platforms.
• Excellent communication, negotiation, and presentation skills.
• Ability to work flexibly and manage time effectively, including weekends and evenings as required for events.
• Creative thinker with strong analytical skills.
• Proficient in Microsoft Office Suite and Marketing software.
• Experience in event planning and management is highly desirable.

Responsibilities

• Manage day-to-day marketing operations and campaign execution.
• Plan, execute, and monitor campaigns across various channels.
• Tracks campaign performance and prepares reports for Senior Management.
• Supervise marketing executives, designers, and agencies.
• Craft compelling press releases and coordinate media events.
• Monitor and analyze social media metrics and adjust strategies.
• Ensure consistent messaging and branding across all channels.

Job description

Overview

• Manage day-to-day marketing operations and campaign execution.
• Plans, executes, and monitors campaigns (digital, events, promotions, PR, advertising).
• Coordinates timelines, content, vendors, and marketing materials.
• Tracks campaign performance and prepare report for Senior Management.
• Reports performance data, insights, and issues to Senior Management.
• Accountable for execution quality, timelines, and campaign results.
• Supervises marketing executives, designers, and agencies.
• Plan a curated content strategy included and not limited to print and digital, aligned with the company’s marketing goals and brand identity.
• Create, edit, and manage a variety of content types, including blog posts, articles, press releases, social media posts.
• Build and maintain relationships with media outlets, journalists, bloggers, and influencers.
• Craft compelling press releases, media pitches, and press kits.
• Coordinate and manage media events, interviews, and press conferences.
• Main liaison points for crisis communication management included and not limited to print and digital.
• Monitor and analyse social media metrics and adjust strategies accordingly.
• Ensure consistent messaging and branding across all communication channels.
• Collaborate with the marketing and design teams to develop creative campaigns and promotional materials.
• Monitor and analyze the effectiveness of content and PR strategies using various analytics tools.
• Provide Marketing reports and insights to senior management.
• To carry out task assigned by superior from time to time.
• To source for vendor to build and maintain website and mall app.
• To maintain and update the content in website, mall app and mall social media platform.
• Arrange for shooting of videos / photos for content creation.
• Build and maintain relationships with tourism and government sectors.
• To drive the loyalty program by onboarding tenants and grow the numbers of members.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in marketing, preferably in the retail section or mall management.
• Strong understanding of digital marketing strategies and social media platforms.
• Excellent communication, negotiation, and presentation skills.
• Ability to work flexibly and manage time effectively, including weekends and evenings as required for events.
• Creative thinker with strong analytical skills.
• Proficient in Microsoft Office Suite and Marketing software.
• Experience in event planning and management is highly desirable.