Marketing Manager (Mall Retail)

Alliance Empire Sdn Bhd; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A retail management company is seeking a Marketing Manager in Selangor, Malaysia. You will be responsible for managing marketing operations, executing campaigns, and analyzing performance metrics. Ideal candidates should have a Bachelor's degree in Marketing or Business Administration, strong digital marketing skills, and experience in retail or mall management. This role requires creative thinking and excellent communication abilities. You will collaborate closely with various teams to enhance branding and marketing effectiveness.

Qualifications

• Experience in marketing, preferably in the retail sector or mall management.
• Ability to work weekends and evenings for events.
• Experience in event planning and management is highly desirable.

Responsibilities

• Manage day-to-day marketing operations and campaign execution.
• Plan, execute, and monitor campaigns (digital, events, promotions, PR, advertising).
• Prepare reports for Senior Management on campaign performance.

Skills

Digital marketing strategies

Communication skills

Negotiation skills

Presentation skills

Analytical skills

Flexibility

Education

Bachelor's degree in Marketing, Business Administration or related field

Tools

Microsoft Office Suite

Marketing software

Job description

Responsibilities

• Manage day-to-day marketing operations and campaign execution.
• Plan, execute, and monitor campaigns (digital, events, promotions, PR, advertising).
• Coordinate timelines, content, vendors, and marketing materials.
• Track campaign performance and prepare reports for Senior Management.
• Report performance data, insights, and issues to Senior Management.
• Ensure execution quality, timelines, and campaign results.
• Supervise marketing executives, designers, and agencies.
• Plan a curated content strategy, including print and digital, aligned with the company’s marketing goals and brand identity.
• Create, edit, and manage a variety of content types, including blog posts, articles, press releases, and social media posts.
• Build and maintain relationships with media outlets, journalists, bloggers, and influencers.
• Craft compelling press releases, media pitches, and press kits.
• Coordinate and manage media events, interviews, and press conferences.
• Main liaison point for crisis communication management (print and digital).
• Monitor and analyze social media metrics and adjust strategies accordingly.
• Ensure consistent messaging and branding across all communication channels.
• Collaborate with the marketing and design teams to develop creative campaigns and promotional materials.
• Monitor and analyze the effectiveness of content and PR strategies using various analytics tools.
• Provide marketing reports and insights to senior management.
• Carry out tasks assigned by superiors from time to time.
• Source vendors to build and maintain the website and mall app.
• Maintain and update content on the website, mall app, and mall social media platforms.
• Arrange shooting of videos/photos for content creation.
• Build and maintain relationships with tourism and government sectors.
• Drive the loyalty program by onboarding tenants and growing the member base.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in marketing, preferably in the retail section or mall management.
• Strong understanding of digital marketing strategies and social media platforms.
• Excellent communication, negotiation, and presentation skills.
• Ability to work flexibly and manage time effectively, including weekends and evenings as required for events.
• Creative thinker with strong analytical skills.
• Proficient in Microsoft Office Suite and marketing software.
• Experience in event planning and management is highly desirable.