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Manager, Marketing (ASEAN & ANZ)
CommScope
Gombak
Presencial
MYR 100.000 - 150.000
Tempo integral
Há 19 dias

Resumo da oferta

A leading communications technology company based in Malaysia is seeking a Marketing Manager to lead the APAC (Data Centre) Marketing team. The role involves developing marketing strategies for ANZ and parts of ASEAN, collaborating with various teams to implement marketing programs that drive brand awareness and customer engagement. Candidates should have 8-11 years of B2B marketing experience, proficiency in Malay and Bahasa, and a strong understanding of digital marketing.

Qualificações

  • 8-11 years of B2B marketing experience, with hands-on in event management.
  • Strong execution and project management skills.
  • Experience in campaign development and execution across various tactics.

Responsabilidades

  • Implement full-funnel go-to-market strategy for ANZ and ASEAN.
  • Manage integrated marketing plans for brand awareness and demand generation.
  • Collaborate with sales and engineering teams on marketing programs.

Conhecimentos

B2B marketing experience
Event management
Digital marketing
Project management
Proficiency in Malay and Bahasa
Understanding of social media metrics
Ability to craft compelling stories

Formação académica

Bachelor's degree in Communications, Marketing, Business

Ferramentas

B2B Martech stack (Marketo, Pardot, etc.)
Microsoft Dynamics 360
Google Analytics
Descrição da oferta de emprego

In our ‘always on’ world, we believe it’s essential to have a genuine connection with the work you do.

At CommScope we push the boundaries of communications technology to create the world’s most advanced networks. We design, manufacture, install and support the hardware infrastructure and software intelligence that enable our digital society to interact and thrive. Working with customers, we advance broadband, enterprise and wireless networks to power progress and create lasting connections.

We are looking for a highly energetic, creative, inquisitive with a can-do attitude to be part of the APAC (Data Centre) Marketing team, to lead and drive growth in the region. As a Marketing Manager, you are responsible for developing and deploying full-funnel go-to-market (GTM) strategy for ANZ and parts of ASEAN markets.

How you’ll help us connect the World:
  • You will be responsible for implementing the full spectrum of marketing activities covering brand awareness, demand generation, digital, social, and channel marketing that are aligned to CommScope business and sales objectives for your assigned area of responsibility.
  • Take the lead indesigning the scope, development and execution ofintegrated marketing plans and programs to build brand awareness, increase customer and prospect engagement, generate new business, and cross or up-sell pipeline.
  • Work closely withField Sales, Distribution/Channel Sales, System Engineering, Product Line Management, and other relevant stakeholders to project manage and implement marketing programs that are aligned to the business objectives.
  • Collaborate withRegional Comms & PR to jointly develop & implement agreed PR initiatives.
  • Work closely with theCorporate Brandteam to advocate and implement global brand strategy and guidelines.
  • Be the voice for your area of responsibility and collaborate with the global and regional marketing teams and cross-functional teams on global programs and campaigns, ensuring relevant messaging and positioning are aligned to sub-regional business and sales objectives.
  • Manageeffective utilisation of budgets and its ROI including marketing reports and analytics to understand the results against annual regional targets and goals. Track, report and optimize marketing programs to drive best possible business outcome.
  • Collaborate with distribution/channel team, local distributors and partners to drive regional channel marketing programs through the local distribution, partners and key alliances, complementing the global/regional programs already in place
  • Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the local team
  • Responsible for lead and database management – in-line with the specified best practices and processes
Required Qualifications for the role:
  • A bachelor’s degree, preferably in Communications, Marketing, Business or similar discipline
  • Preferably between 8 to 11 years of professional experience in B2B marketing, with hands-on experience in event management, partner marketing and digital marketing. Candidates who spent some years in B2C marketing/working in a marketing/event agency environment are welcomed to apply.
  • Proficiency in Malay and Bahasa languages is required.
  • Meticulous, possess strong execution and project management skills, and a keen eye for details.
  • Excellent understanding of social media channels, content developments, metrics and tools
  • Exceptional ability to turn technical topics into compelling business-level stories via strong intellectual curiosity
  • Experience with B2B Martech stack such as Marketo, Pardot, DemandBase, Microsoft Dynamics 360, LinkedIn, Meta, Google, etc.
  • Familiar and connected with various industry media partners and channels across the APAC region
  • Experience in campaign development and execution through multiple tactics.
  • Some travel within the region (10-20%) is required.
  • Experience in other Asia Pacific markets is advantageous
Why CommScope:

CommScope is on a quest to deliver connectivity that empowers how we live, work, and learn. Our employees push the boundaries of communications technology that enables game-changing discoveries like 5G, the Internet of Things, and gigabit speeds for everyone, everywhere. With our unmatched expertise in copper, fiber, and wireless infrastructure, our global clients rely on us to outperform today and be ready for the needs of tomorrow.

If you want to grow your career alongside bright, passionate, and caring people who strive to create what's next… come connect to your future at CommScope.

CommScope is an Equal Opportunity Employer (EEO), including people with disabilities and veterans. If you are seeking an accommodation for the application or interview process, please contact us to submit your request at talentacquisition@commscope.com. You can also learn more about CommScope’s accommodation process and EEO policy at https://jobs.commscope.com/eeo

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