Marketing Specialist (Content & Copywriting)

PolicyStreet; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading InsurTech group in Kuala Lumpur is seeking a skilled copywriter to create high-quality content across multiple platforms. You will collaborate with marketing teams to develop impactful campaigns and analyze performance data to refine messaging. Ideal candidates should have 2-4 years of writing experience and strong communication skills in both Bahasa Malaysia and English.

Qualifications

• 2-4 years of experience in a writing capacity.
• Good grasp of creative writing and marketing fundamentals.
• Familiarity with social media platforms.

Responsibilities

• Write, edit, and proofread high-quality copy for various channels.
• Collaborate with marketing and creative teams.
• Analyze campaign performance and refine messaging.

Skills

Creative writing

Attention to detail

Social media content writing

Strong written communication in Bahasa Malaysia

Strong written communication in English

Job description

PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital solutions – making insurance straightforward, for everyone. Through our regional group of companies, we serve more than 5 million customers with over US$ 10 billion in sum insured.

WHAT YOU’LL DO:

• Write, edit, and proofread high-quality copy for a variety of channels including websites, campaigns, social media, packaging, emails, press releases, and internal communications.
• Collaborate closely with marketing and creative, teams to develop concepts and campaigns that deliver consistent and impactful brand experiences.
• Interpret creative briefs and proactively guide copy direction to meet business goals and resonate with diverse audiences.
• Analyze campaign performance, draw insights, and refine messaging approaches based on data and feedback.
• Conduct market and audience research to inform messaging strategy and ensure relevancy.
• Stay up-to-date with industry trends in branding, copywriting, and digital marketing.

WHAT WE EXPECT OF YOU:

• 2-4 years of experience in a in writing capacity
• Good grasp of creative writing and marketing fundamentals with strong attention to detail.
• Familiarity with social media platforms and content writing.
• Strong written communication in Bahasa Malaysia and English.
• Self-motivated, proactive, and willing to learn.