MAHSA HOSPITAL SDN. BHD.
Oriental Coffee International Sdn Bhd
C & J Clark (M) Sdn Bhd
Intellipro Singapore Pte. Ltd.
Saltine Communications
Agensi Pekerjaan PERSOL Malaysia Sdn. Bhd.
Sunway Healthcare Group
Trades Workforce Solutions
Connect with headhunters to apply for similar jobsTOYO TYRE SALES AND MARKETING MALAYSIA SDN BHD
Senior Copywriter - CEO Voice and Brand CEO OFFICE ELIT HQ
JF Talent Consulting Group (Global)
Weco Marketing Sdn Bhd
Saltine Communications
H.B. Fuller
PUMA Gruppe
Risewave Consulting, Inc.
RUBIX Communications
PUBLICIS RE:SOURCES (GLOBAL SHARED SERVICES)
Oriental Coffee International Sdn Bhd
Intellipro Singapore Pte. Ltd.
FastLane Group
Tropicana Corporation Berhad
A healthcare institution in Malaysia is seeking a Business Development Strategy Manager to oversee comprehensive marketing and branding strategies, manage public relations initiatives, and lead digital marketing efforts. The ideal candidate will have experience in market research, business planning, and team leadership within the healthcare sector. This position supports strategic growth goals and enhances brand presence in the industry.
Add expected salary to your profile for insights
Develop and implement comprehensive marketing, digital, PR, and branding strategies aligned with hospital business objectives.
Conduct market research, competitive analysis, and performance evaluations to guide strategic decisions.
Identify key service lines, strengths, and differentiators to position the hospital effectively in the market.
Collaborate with senior management to align marketing initiatives with growth, revenue, and patient acquisition goals.
Lead and manage all digital platforms, including website, social media, SEO/SEM, Google Ads, email marketing, and online campaigns.
Plan, execute, and optimize digital marketing campaigns to improve engagement, lead generation, and conversion rates.
Oversee website content, online reputation management, and digital analytics.
Ensure accuracy, brand tone, and compliance across all digital communications.
Oversee hospital branding initiatives to ensure consistent visual identity and messaging across all digital, print, signage, and offline touchpoints.
Work closely with PR & Branding teams to maintain cohesive creative direction.
Supervise the development of brand campaigns, digital creatives, videos, multimedia content, and promotional collaterals.
Ensure all branding aligns with hospital vision, mission, and values.
Develop and maintain strong relationships with media partners, journalists, influencers, and external agencies.
Prepare and distribute press releases, media kits, corporate announcements, and public statements.
Coordinate media visits, interviews, press conferences, and publicity opportunities.
Monitor media coverage and manage timely responses to media inquiries.
Lead PR events, hospital launches, CSR initiatives, health awareness programs, and community outreach activities.
Coordinate with internal departments and external partners to ensure seamless execution.
Ensure events reflect hospital professionalism, ethics, and brand integrity.
Manage internal communications, including newsletters, staff engagement initiatives, and corporate announcements.
Oversee external communication materials such as corporate profiles, patient testimonials, and stakeholder updates.
Support senior leadership with speech writing, presentations, official letters, and communication for corporate events.
Manage relationships with creative agencies, media houses, digital vendors, printers, and event partners.
Negotiate contracts, oversee deliverables, and ensure cost-effective, high-quality outputs.
Explore new platforms, technologies, and partnerships to enhance digital reach and brand presence.
Lead, mentor, and supervise the digital marketing, PR, branding, and business development support teams.
Provide strategic direction, coaching, and performance evaluations.
Ensure compliance with healthcare advertising, ethical guidelines, and regulatory standards.
Track key performance indicators including engagement, cost per lead, ROI, conversion rates, media coverage, and brand awareness.
Prepare monthly marketing, PR, and branding performance reports for management.
Recommend optimization strategies based on data insights and audience behavior.
Support management during crisis or sensitive communication situations.
Perform other related duties as assigned by hospital management from time to time.
Your application will include the following questions:
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.