Business Development Strategy Manager & Senior Executive Branding

Mahsa Hospital; Batu 14 Hulu Langat; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading healthcare facility in Malaysia is seeking a Business Development Strategy Manager to develop and implement comprehensive marketing and branding strategies. This role involves managing digital marketing campaigns, overseeing PR initiatives, and leading community outreach efforts. The ideal candidate will have a strong background in strategic marketing and public relations. Join us in enhancing brand presence and fostering relationships within the community while contributing to the hospital's growth and patient acquisition goals.

Qualifications

• Experience in developing and implementing marketing strategies.
• Strong understanding of digital platforms and analytics.
• Ability to manage public relations and media relationships.

Responsibilities

• Develop comprehensive marketing strategies aligned with hospital objectives.
• Manage all digital marketing campaigns for engagement and lead generation.
• Oversee branding initiatives to ensure visual identity consistency.
• Lead community outreach and PR events reflecting hospital professionalism.
• Analyze performance metrics and recommend optimization strategies.

Skills

Strategic marketing

Digital marketing

Public relations

Event management

Team leadership

Job description

BUSINESS DEVELOPMENT STRATEGY MANAGER & SR EXECUTIVE BRANDING

1. Strategic Marketing & Business Planning

• Develop and implement comprehensive marketing, digital, PR, and branding strategies aligned with hospital business objectives.

• Conduct market research, competitive analysis, and performance evaluations to guide strategic decisions.

• Identify key service lines, strengths, and differentiators to position the hospital effectively in the market.

• Collaborate with senior management to align marketing initiatives with growth, revenue, and patient acquisition goals.

2. Digital Marketing & Campaign Management

• Lead and manage all digital platforms, including website, social media, SEO/SEM, Google Ads, email marketing, and online campaigns.

• Plan, execute, and optimize digital marketing campaigns to improve engagement, lead generation, and conversion rates.

• Oversee website content, online reputation management, and digital analytics.

• Ensure accuracy, brand tone, and compliance across all digital communications.

3. Branding, PR & Creative Oversight

• Oversee hospital branding initiatives to ensure consistent visual identity and messaging across all digital, print, signage, and offline touchpoints.

• Work closely with PR & Branding teams to maintain cohesive creative direction.

• Supervise the development of brand campaigns, digital creatives, videos, multimedia content, and promotional collaterals.

• Ensure all branding aligns with hospital vision, mission, and values.

4. Public Relations & Media Engagement

• Develop and maintain strong relationships with media partners, journalists, influencers, and external agencies.

• Prepare and distribute press releases, media kits, corporate announcements, and public statements.

• Coordinate media visits, interviews, press conferences, and publicity opportunities.

• Monitor media coverage and manage timely responses to media inquiries.

5. Event Management & Community Outreach

• Lead PR events, hospital launches, CSR initiatives, health awareness programs, and community outreach activities.

• Coordinate with internal departments and external partners to ensure seamless execution.

• Ensure events reflect hospital professionalism, ethics, and brand integrity.

6. Internal & External Communications

• Manage internal communications, including newsletters, staff engagement initiatives, and corporate announcements.

• Oversee external communication materials such as corporate profiles, patient testimonials, and stakeholder updates.

• Support senior leadership with speech writing, presentations, official letters, and communication for corporate events.

7. External Partnerships & Vendor Management

• Manage relationships with creative agencies, media houses, digital vendors, printers, and event partners.

• Negotiate contracts, oversee deliverables, and ensure cost-effective, high-quality outputs.

• Explore new platforms, technologies, and partnerships to enhance digital reach and brand presence.

8. Team Leadership & Collaboration

• Lead, mentor, and supervise the digital marketing, PR, branding, and business development support teams.

• Provide strategic direction, coaching, and performance evaluations.

• Ensure compliance with healthcare advertising, ethical guidelines, and regulatory standards.

9. Performance Analysis, Reporting & Crisis Communication

• Track key performance indicators including engagement, cost per lead, ROI, conversion rates, media coverage, and brand awareness.

• Prepare monthly marketing, PR, and branding performance reports for management.

• Recommend optimization strategies based on data insights and audience behavior.

• Support management during crisis or sensitive communication situations.

10. Additional Responsibilities

• Perform other related duties as assigned by hospital management from time to time.