Executive - Public Relations

Genting Malaysia Berhad; Genting Highlands; On-site; MYR 36,000 - 48,000; Full time

Job summary

A leading hospitality group in Malaysia is looking for a PR Executive to secure media coverage and engage with influencers. This role involves developing PR strategies, writing compelling press releases, and organizing events. The ideal candidate will have a Bachelor's Degree in Mass Communication or related fields, along with excellent communication skills in English and Bahasa Malaysia. Proficiency in Mandarin is preferred. Join us to shape the future of hospitality and entertainment.

Qualifications

• Minimum of 1 year of relevant working experience in Media or Public Relations.
• Excellent written and verbal communication skills in English and Bahasa Malaysia.
• Proficiency in Mandarin is an added advantage.

Responsibilities

• Develop and implement effective PR strategies.
• Write clear, compelling press releases and speeches.
• Organize and execute PR events and campaigns.

Skills

Written communication

Verbal communication

Social media management

Crisis communication

Education

Bachelor’s Degree in Mass Communication, Public Relations, or Journalism

Tools

Social listening tools

Job description

GentingMalaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!

Job Description

The PR Executive will play a key role in securing positive media coverage and building engagement with mainstream media as well as influencers/KOLs for Resorts World Genting (RWG) products.

Responsibilities

• Collaborate with the team to develop and implement effective PR strategies aimed at enhancing brand equity and achieving business objectives in all targeted markets.
• Coordinate with internal stakeholders to plan media coverage, align activity calendars, and address any arising issues.
• Write clear, compelling, and professionally crafted English press releases and speeches that align with the company’s messaging and objectives.
• Prepare various communication materials including media briefings, Q&As, social media content, and other materials aligned with business goals.
• Organize, coordinate, and execute PR events and campaigns.
• Build and maintain strong relationships with print, broadcast, online, and social media, as well as with influencers/KOLs.
• Prepare communication materials and manage media-related matters during crises.
• Perform any other duties or tasks as assigned by the Head of Department.

Requirements

• Bachelor’s Degree in Mass Communication, Public Relations, Journalism, or a related field.
• Minimum of 1 year of relevant working experience in Media or Public Relations. Fresh graduates are encouraged to apply.
• Excellent written and verbal communication skills in English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage.
• Demonstrated ability to write professional English press releases and speeches tailored for diverse audiences and media platforms.
• Established media and influencer/KOL network with a proven track record in executing successful PR campaigns and securing media coverage.
• Must have experience in social listening and monitoring, including hands-on use of social listening tools
• Exceptional organizational and planning abilities with keen attention to detail in executing campaigns and events.
• Knowledge and experience in crisis communication are an added advantage.

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