Specialist Fashion PR & Copy Writer (Branding & Marketing)

City University Malaysia; Sepang; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading education institution in Malaysia is seeking a Fashion PR cum Copywriter to enhance its branding and marketing strategies for CITY Fashion School. The ideal candidate should possess a Master’s/Bachelor’s degree and at least 2-5 years of experience in fashion PR, branding, or marketing. This role involves developing PR strategies, crafting compelling marketing content, and executing effective communication campaigns to elevate the school's presence locally and internationally. A strong command of English and creativity are essential for success in this role.

Qualifications

• Minimum of 2-5 years of relevant experience in fashion PR, branding, marketing, or copywriting.
• Strong command of English and effective storytelling abilities.
• Familiarity with social media platforms and digital marketing.

Responsibilities

• Develop and manage PR strategies to enhance brand visibility.
• Create compelling copy for various marketing materials.
• Plan and execute fashion-related marketing campaigns.

Skills

Writing and editing skills

Communication skills

Creativity

Project management

Knowledge of fashion trends

Education

Master's/Bachelor's degree in Fashion Communication, PR, Marketing, or related fields

Job description

City University Malaysia – Sepang, Selangor

The Fashion PR cum Copywriter (Branding & Marketing) is responsible for developing and executing strategic communication, branding, and marketing initiatives to strengthen CITY Fashion School's presence locally and internationally. This role supports the school's growth by positioning it as a leading fashion education institution through effective storytelling, public relations and targeted marketing campaigns.

Public Relations (PR)

• Develop and manage PR strategies to enhance brand visibility in the fashion and education industries.
• Build and maintain relationships with media, fashion publications, influencers, industry partners, and international collaborators.
• Draft and distribute press releases, media kits, announcements, and official statements.
• Coordinate media coverage for fashion shows, exhibitions, graduations, collaborations, and international events.

Copywriting & Content Development

• Create compelling copy for marketing materials, websites, brochures, advertisements, newsletters, and social media platforms.
• Ensure all written content aligns with the school's brand voice, tone, and positioning.
• Develop fashion-focused storytelling to highlight student achievements, faculty expertise, and industry collaborations.
• Edit and proofread content to maintain high language and branding standards.

Branding

• Strengthen and maintain a consistent brand identity across all communication channels.
• Collaborate with designers, photographers, and videographers to produce brand-aligned visuals and content.
• Support rebranding and brand expansion initiatives, especially for international markets.

Marketing & International Expansion

• Plan and execute fashion-related marketing campaigns to support student recruitment and international exposure.
• Work closely with the marketing and admissions teams to promote programmes to local and international audiences.
• Support international partnerships, events and campaigns with appropriate branding and communication materials.
• Monitor fashion and education market trends to keep branding and messaging relevant and competitive.

Reporting & Coordination

• Track campaign performance and media coverage, and prepare basic reports for management.
• Coordinate with internal departments and external vendors to ensure timely delivery of marketing and PR initiatives.

Qualification Required

• Minimum of Master/ Bachelor's degree in Fashion Communication, public Relations, Marketing, Mass communication, journalism, or a related field.
• Minimum 2-5 years of relevant experience in fashion PR, branding, marketing, or copywriting (fashion industry experience preferred).
• Strong writing, editing, and storytelling skills with a good command of English.
• Knowledge of fashion trend, fashion media, and international branding practices.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Creatives, proactive, and details-oriented with strong communication skills.
• Experience working with fashion brands, fashion schools, or creative industries.
• Familiarity with social media platform, digital marketing, and content planning.
• Experience in international /Local or cross-cultural marketing is an advantage.