Fashion PR & Copy Lead: Branding & Global Marketing

City University Malaysia; Sepang; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading education institution in Malaysia is seeking a Fashion PR cum Copywriter to enhance its branding and marketing strategies for CITY Fashion School. The ideal candidate should possess a Master’s/Bachelor’s degree and at least 2-5 years of experience in fashion PR, branding, or marketing. This role involves developing PR strategies, crafting compelling marketing content, and executing effective communication campaigns to elevate the school's presence locally and internationally. A strong command of English and creativity are essential for success in this role.

Qualifications

• Minimum of 2-5 years of relevant experience in fashion PR, branding, marketing, or copywriting.
• Strong command of English and effective storytelling abilities.
• Familiarity with social media platforms and digital marketing.

Responsibilities

• Develop and manage PR strategies to enhance brand visibility.
• Create compelling copy for various marketing materials.
• Plan and execute fashion-related marketing campaigns.

Skills

Writing and editing skills

Communication skills

Creativity

Project management

Knowledge of fashion trends

Education

Master's/Bachelor's degree in Fashion Communication, PR, Marketing, or related fields

Job description

A leading education institution in Malaysia is seeking a Fashion PR cum Copywriter to enhance its branding and marketing strategies for CITY Fashion School. The ideal candidate should possess a Master’s/Bachelor’s degree and at least 2-5 years of experience in fashion PR, branding, or marketing. This role involves developing PR strategies, crafting compelling marketing content, and executing effective communication campaigns to elevate the school's presence locally and internationally. A strong command of English and creativity are essential for success in this role.