Business Development Strategy Manager & Senior Executive Branding

MAHSA HOSPITAL SDN. BHD.; Jenjarom; On-site; MYR 100,000 - 150,000; Full time

Job summary

A healthcare institution in Malaysia is seeking a Business Development Strategy Manager to oversee comprehensive marketing and branding strategies, manage public relations initiatives, and lead digital marketing efforts. The ideal candidate will have experience in market research, business planning, and team leadership within the healthcare sector. This position supports strategic growth goals and enhances brand presence in the industry.

Qualifications

• Experience in developing comprehensive marketing and branding strategies.
• Skills in conducting market research and competitive analysis.
• Ability to manage digital marketing campaigns and online presence.

Responsibilities

• Develop and implement marketing, digital, PR, and branding strategies.
• Manage branding initiatives to ensure cohesive visual identity.
• Lead public relations and media engagement efforts.

Skills

Strategic Marketing

Business Planning

Digital Marketing

Public Relations

Team Leadership

Education

Bachelor's degree in Business, Marketing, or related field

Tools

SEO/SEM

Google Ads

Social Media Platforms

Job description

BUSINESS DEVELOPMENT STRATEGY MANAGER & SR EXECUTIVE BRANDING

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1. Strategic Marketing & Business Planning

Develop and implement comprehensive marketing, digital, PR, and branding strategies aligned with hospital business objectives.

Conduct market research, competitive analysis, and performance evaluations to guide strategic decisions.

Identify key service lines, strengths, and differentiators to position the hospital effectively in the market.

Collaborate with senior management to align marketing initiatives with growth, revenue, and patient acquisition goals.

Lead and manage all digital platforms, including website, social media, SEO/SEM, Google Ads, email marketing, and online campaigns.

Plan, execute, and optimize digital marketing campaigns to improve engagement, lead generation, and conversion rates.

Oversee website content, online reputation management, and digital analytics.

Ensure accuracy, brand tone, and compliance across all digital communications.

3. Branding, PR & Creative Oversight

Oversee hospital branding initiatives to ensure consistent visual identity and messaging across all digital, print, signage, and offline touchpoints.

Work closely with PR & Branding teams to maintain cohesive creative direction.

Supervise the development of brand campaigns, digital creatives, videos, multimedia content, and promotional collaterals.

Ensure all branding aligns with hospital vision, mission, and values.

4. Public Relations & Media Engagement

Develop and maintain strong relationships with media partners, journalists, influencers, and external agencies.

Prepare and distribute press releases, media kits, corporate announcements, and public statements.

Coordinate media visits, interviews, press conferences, and publicity opportunities.

Monitor media coverage and manage timely responses to media inquiries.

5. Event Management & Community Outreach

Lead PR events, hospital launches, CSR initiatives, health awareness programs, and community outreach activities.

Coordinate with internal departments and external partners to ensure seamless execution.

Ensure events reflect hospital professionalism, ethics, and brand integrity.

6. Internal & External Communications

Manage internal communications, including newsletters, staff engagement initiatives, and corporate announcements.

Oversee external communication materials such as corporate profiles, patient testimonials, and stakeholder updates.

Support senior leadership with speech writing, presentations, official letters, and communication for corporate events.

Manage relationships with creative agencies, media houses, digital vendors, printers, and event partners.

Negotiate contracts, oversee deliverables, and ensure cost-effective, high-quality outputs.

Explore new platforms, technologies, and partnerships to enhance digital reach and brand presence.

Lead, mentor, and supervise the digital marketing, PR, branding, and business development support teams.

Provide strategic direction, coaching, and performance evaluations.

Ensure compliance with healthcare advertising, ethical guidelines, and regulatory standards.

9. Performance Analysis, Reporting & Crisis Communication

Track key performance indicators including engagement, cost per lead, ROI, conversion rates, media coverage, and brand awareness.

Prepare monthly marketing, PR, and branding performance reports for management.

Recommend optimization strategies based on data insights and audience behavior.

Support management during crisis or sensitive communication situations.

10. Additional Responsibilities

Perform other related duties as assigned by hospital management from time to time.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Business Development Role?
• How much notice are you required to give your current employer?
• Do you have management experience in the healthcare services industry?