Assistant Manager for Branding & Healthcare

Sunsuria; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading healthcare marketing firm is seeking an Assistant Manager for Branding to lead innovative marketing strategies. The role involves managing campaigns across social media, ensuring brand consistency, and collaborating with teams to drive patient acquisition in the healthcare space. Candidates should have several years of experience in digital marketing and possess strong communication skills. This position offers a dynamic environment for impact-driven individuals looking to grow in a forward-thinking team focused on healthcare and corporate branding.

Benefits

Opportunity to work on impactful marketing strategies

Room for growth and creativity

Qualifications

• 4-5 years in digital marketing, PR, corporate communications, and event management in healthcare.

Responsibilities

• Strategize, execute, and manage marketing plans across sectors.
• Ensure branding consistency across platforms.
• Oversee social media, creating engaging content.
• Plan and execute high-impact online ad campaigns.
• Collaborate for patient acquisition and sales growth.
• Conduct market research for new opportunities.

Skills

Strong communication skills in both English and Bahasa

Proficiency in digital marketing tools and analytics platforms

Experience managing social media campaigns

Understanding of SEO/SEM principles

Creative problem-solving

Education

Bachelor’s degree in Marketing, Communications, PR, or a related field

Tools

Google Ads

Facebook Ads

Instagram Ads

TikTok

Xiao Hong Shu

Job description

Assistant Manager for Branding - Healthcare

We are looking for a dynamic and results-driven candidate to join our team and lead innovative strategies in both the healthcare and corporate sectors. If you're passionate about making an impact, love engaging with audiences, and are ready to contribute to a fast-paced environment, this is the role for you!

Your Role

• Strategize, execute, and manage marketing plans and budgets across the healthcare and corporate sectors.
• Ensure consistency in branding across all platforms and materials in the healthcare space.
• Oversee social media platforms (website, Facebook, Instagram, TikTok, etc.), creating engaging content and building strong relationships with targeted audiences.
• Use AI tools to plan and execute high-impact online ad campaigns (Google Ads, Facebook Ads, Instagram Ads, TikTok, Xiao Hong Shu, Customer Testimonials, etc.).

Lead Generation & Performance Analytics

• Collaborate with healthcare operations teams to develop strategies for patient acquisition and sales growth.
• Track and optimize lead generation efforts through retargeting, Cost-Per-Click, Pay-Per-Click, and audience reach campaigns.
• Manage agency to monitor campaign effectiveness and improve conversion rates for better ROI.
• Conduct in-depth competitor analysis and market research to discover new growth opportunities.
• Take the lead in organizing key launches, PR, and community outreach events to showcase healthcare services.
• Create compelling marketing materials tailored specifically for healthcare.

Public Relations & Corporate Communications

• Draft and review key materials such as speeches, press releases, Q&As, and corporate reports.
• Collaborate with leadership to craft clear messaging for corporate announcements, healthcare initiatives, and partnerships.
• Develop and implement communication strategies to enhance the brand’s reputation and visibility.

Strategic Social Media Planning & Influencer Marketing

• Develop and execute Key Opinion Consumer (KOC) strategies to amplify brand presence.
• Identify and collaborate with healthcare-related influencers and social media personalities to drive engagement and brand awareness.

What You Bring

• Education: Bachelor’s degree in Marketing, Communications, PR, or a related field.
• Experience: 4-5 years in digital marketing, PR, corporate communications, and event management, ideally within the healthcare industry.

Skills

• Strong communication skills in both English and Bahasa.
• Proficiency in digital marketing tools and analytics platforms.
• Experience managing social media campaigns and online advertising (Google Ads, Facebook Ads, Instagram Ads, TikTok, Xiao Hong Shu).
• Understanding of SEO/SEM principles, website optimization, and KOC marketing is a plus.
• Creative with the ability to analyze and align marketing efforts with business objectives.
• Exceptional problem-solving, writing, and public relations skills.

Why Join Us?

• Be part of a forward-thinking team in the healthcare space.
• Opportunity to work on impactful marketing strategies that shape both corporate and healthcare industries.
• Room for growth, creativity, and professionaldevelopment.

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