Chief Commercial Officer jobs in Malaysia

The Chief Revenue Officer (CRO) will own and drive the company’s end-to-end revenue strategy, delivering sustainable growth across all revenue-generating functions. Working closely with the leadership team, the CRO will align sales, marketing, product, supply chain, and finance to achieve revenue and profitability targets in a competitive FMCG environment.

Define and execute an integrated revenue strategy to drive short- and long-term growth.

Develop revenue models, identify new growth opportunities, and stay ahead of market trends.

Ensure disciplined execution to deliver consistent top-line and margin performance.

Lead and scale high-performing sales teams with clear targets and accountability.

Implement effective sales processes, systems, and incentives to drive productivity and customer retention.

Build strong relationships with key customers, distributors, and strategic partners.

Partner closely with marketing to align brand, product, and go-to-market strategies with revenue goals.

Optimize campaigns to improve lead generation, conversion, and customer retention.

• Drive strong integration between sales and marketing to enhance customer engagement.

Work with product and supply chain teams to ensure offerings meet customer and market needs.

Partner with finance on forecasting, budgeting, and revenue performance management.

• Collaborate with logistics and distribution to reduce cost-to-serve while achieving OTIF targets.

Track and analyze KPIs, distributor stock levels, demand-supply data, and sell-in/sell-out trends.

Use insights to refine strategies, improve conversion, and reduce churn.

Build a performance-driven culture internally and across distributor and retail partners.

Inspire, coach, and develop cross-functional teams to exceed performance targets.

Build a strong succession pipeline for future sales leaders.

• Foster a customer-centric, results-oriented culture.

Own revenue and commercial budgets, ensuring efficient resource allocation.

• Balance top-line growth with strong profitability and ROI discipline.

• Bachelor’s degree; MBA or equivalent preferred.
• Minimum 15 years’ experience in senior sales, marketing, or revenue leadership roles within FMCG.
• Proven track record of driving revenue growth in highly competitive markets.
• Strong experience across multiple channels, including domestic and export markets (OEM and house brands).
• Commercially astute, data-driven, and highly execution-focused.
• Excellent leadership, communication, and stakeholder management skills.
• Comfortable operating in a fast-paced, complex environment.

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