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Sr Brand Manager (FMCG Personal Care)
Job summary
A global FMCG leader is seeking a Sr Brand Manager to develop and execute brand strategies in the personal care category. This role includes managing marketing budgets, collaborating cross-functionally, and launching new products. The ideal candidate has a marketing degree and expertise in FMCG brand management. The position offers competitive compensation, a collaborative environment, and the opportunity to work with a leading brand known for high-quality products.
Benefits
Qualifications
- A degree in marketing, business, or a related field.
- Proven expertise in brand management within the FMCG industry, particularly in personal care.
- Strong analytical skills to interpret market data and consumer insights.
- Effective communication and leadership skills to manage teams and stakeholders.
- Proficiency in planning and executing marketing campaigns.
- Experience in managing budgets and optimizing resources effectively.
Responsibilities
- Develop and execute brand/category strategies and growth plans.
- Create and manage brand experience calendars and oversee advertising budgets.
- Drive topline and bottom-line targets, monitor brand performance.
- Translate consumer insights into creative briefs for impactful campaigns.
- Partner with teams to deliver omnichannel activation and initiatives.
- Lead rationale presentations and coordinate product launches.
- Conduct post-campaign evaluations and implement improvements.
Skills
Education
- Brand Strategy & Growth: Develop and execute brand/category strategies and growth plans aligned with market trends and consumer insights.
- Marketing Calendar & Budget Management: Create and manage brand experience calendars across the marketing funnel and oversee advertising budgets.
- Performance & P&L Accountability: Drive topline and bottom-line targets, monitor brand performance, and manage levers impacting net sales, margins, and profitability.
- Integrated Communication & Media Planning: Translate consumer insights into creative briefs, ensure impactful IMC campaigns, and optimize media planning across all stages of the funnel.
- Cross-Functional Collaboration: Partner with eCommerce, Trade Marketing, and Sales teams to deliver omnichannel activation and category growth initiatives.
- New Product Launches: Lead rationale presentations, coordinate launches and relaunches with Supply Chain, Finance, and Sales teams.
- Campaign Analysis & Continuous Improvement: Conduct post-campaign evaluations and implement course corrections for improved effectiveness.
A successful Sr Brand Manager should have:
- A degree in marketing, business, or a related field.
- Proven expertise in brand management within the FMCG industry, particularly in personal care.
- Strong analytical skills to interpret market data and consumer insights.
- Effective communication and leadership skills to manage teams and stakeholders.
- Proficiency in planning and executing marketing campaigns.
- Experience in managing budgets and optimizing resources effectively.
Our client is global MNC in the FMCG industry specialising in the personal care category where they are a household name. They are consistently the preferred choice amongst consumers due to their high quality enriching products. The company values excellence and provides a supportive environment for professional growth.
- Competitive annual salary.
- Opportunity to work in a leading FMCG brand.
- Access to staff personal use products.
- Job stability.
- Collaborative and professional work environment.
If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV , and send me your CV
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.