Sr Brand Manager (FMCG Personal Care)

Michael Page; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A global FMCG leader is seeking a Sr Brand Manager to develop and execute brand strategies in the personal care category. This role includes managing marketing budgets, collaborating cross-functionally, and launching new products. The ideal candidate has a marketing degree and expertise in FMCG brand management. The position offers competitive compensation, a collaborative environment, and the opportunity to work with a leading brand known for high-quality products.

Benefits

Competitive annual salary

Opportunity to work in a leading FMCG brand

Access to staff personal use products

Job stability

Collaborative and professional work environment

Qualifications

• A degree in marketing, business, or a related field.
• Proven expertise in brand management within the FMCG industry, particularly in personal care.
• Strong analytical skills to interpret market data and consumer insights.
• Effective communication and leadership skills to manage teams and stakeholders.
• Proficiency in planning and executing marketing campaigns.
• Experience in managing budgets and optimizing resources effectively.

Responsibilities

• Develop and execute brand/category strategies and growth plans.
• Create and manage brand experience calendars and oversee advertising budgets.
• Drive topline and bottom-line targets, monitor brand performance.
• Translate consumer insights into creative briefs for impactful campaigns.
• Partner with teams to deliver omnichannel activation and initiatives.
• Lead rationale presentations and coordinate product launches.
• Conduct post-campaign evaluations and implement improvements.

Skills

Analytical skills

Communication skills

Leadership skills

Budget management

Marketing campaign execution

Education

Degree in marketing, business, or related field

Job description

• Brand Strategy & Growth: Develop and execute brand/category strategies and growth plans aligned with market trends and consumer insights.
• Marketing Calendar & Budget Management: Create and manage brand experience calendars across the marketing funnel and oversee advertising budgets.
• Performance & P&L Accountability: Drive topline and bottom-line targets, monitor brand performance, and manage levers impacting net sales, margins, and profitability.
• Integrated Communication & Media Planning: Translate consumer insights into creative briefs, ensure impactful IMC campaigns, and optimize media planning across all stages of the funnel.
• Cross-Functional Collaboration: Partner with eCommerce, Trade Marketing, and Sales teams to deliver omnichannel activation and category growth initiatives.
• New Product Launches: Lead rationale presentations, coordinate launches and relaunches with Supply Chain, Finance, and Sales teams.
• Campaign Analysis & Continuous Improvement: Conduct post-campaign evaluations and implement course corrections for improved effectiveness.

A successful Sr Brand Manager should have:

• A degree in marketing, business, or a related field.
• Proven expertise in brand management within the FMCG industry, particularly in personal care.
• Strong analytical skills to interpret market data and consumer insights.
• Effective communication and leadership skills to manage teams and stakeholders.
• Proficiency in planning and executing marketing campaigns.
• Experience in managing budgets and optimizing resources effectively.

Our client is global MNC in the FMCG industry specialising in the personal care category where they are a household name. They are consistently the preferred choice amongst consumers due to their high quality enriching products. The company values excellence and provides a supportive environment for professional growth.

• Competitive annual salary.
• Opportunity to work in a leading FMCG brand.
• Access to staff personal use products.
• Job stability.
• Collaborative and professional work environment.

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV , and send me your CV

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