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Marketing Executive
Job summary
An automotive parts trading company based in Puchong is seeking Marketing Executives to enhance its two-wheeled product brands. This role involves developing marketing strategies, managing social media channels, and overseeing campaign effectiveness to drive brand awareness. Ideal candidates should have a degree in Marketing or Business, a passion for motorcycles, and strong organizational skills. Fresh graduates interested in the motorsports industry are encouraged to apply, making this a great opportunity for those starting their careers.
Qualifications
- Candidates should be passionate about two-wheeled vehicles.
- Must possess a riding license.
- Fresh graduates with interest in motorsports are welcome.
Responsibilities
- Develop and implement marketing strategies for two-wheeled products.
- Conduct market research to gather customer and competitor insights.
- Plan and execute multiple marketing campaigns across various channels.
- Collaborate with product teams to create impactful messaging.
- Manage social media campaigns to increase brand visibility.
- Analyze performance metrics and report to management.
- Organize promotional events and trade shows.
Skills
Education
Meng Kah Auto Parts Trading – Puchong New Village
Our #MKAMarketingTeam is expanding! We are looking for Marketing Executives for our automotive parts brands: RCB, UMA Racing, Solfili, including our up and coming new helmet brands! You will be developing and executing marketing strategies to promote our two-wheeled products, build brand awareness and drive customer engagement for both online and offline platforms, including ground activations.
Develop and implement marketing strategies to promote the brand and products in the two-wheeled industry.
Conduct market research to understand customer preferences, industry trends and competitor activities.
Plan and execute digital, print, and event marketing campaigns that align with business goals.
Collaborate with the product team to develop product positioning and messaging that resonates with target audiences.
Ensure consistency of brand messaging across all marketing channels (social media, websites, print, etc).
Oversee the development of marketing materials (brochures, videos, advertisements) to communicate product benefits effectively.
Manage and grow the brand’s social media presence (Tik Tok, Facebook, Instagram, YouTube, etc), creating engaging content that aligns with the two-wheeled lifestyle.
Drive online campaigns through SEO, SEM and email marketing to increase product visibility and sales.
Track and analyze campaign performance, adjusting strategies to optimize engagement and ROI.
Plan and organize promotional events, product launches and trade shows to engage with customers and industry professionals.
Develop partnerships with relevant organizations, influencers and industry figures to promote the brand.
Attend industry events to represent the brand and network with potential customers, dealers and suppliers.
Monitor and report on the effectiveness of marketing campaigns and initiatives.
Provide regular updates to senior management on campaign performance, lead generation and sales metrics.
Stay up-to-date with market trends, competitor strategies and industry innovations.
Other ad-hoc tasks as required by the management and/or superior from time-time.
Passionate in all things two-wheeled.
Candidates who are motorbike riders or who love bikes would be greatly fitted.
Positive attitude and willing to learn.
Love social media and handle motorsports events.
Possesses strong presentation, planning, organizational and analytical skills.
Independent, a good team player and strong interpersonal skills.
Min a Diploma or Bachelor’s degree in Marketing, Business, or any relevant field.
Possess own riding license.
Fresh graduates with interest in motorsports industry are welcome to apply!
Our office is located at 40, Jln TPP 5, Taman Perindustrian Putra, 47130 Puchong, Selangor (please Google us up before applying to see if the location is ideal for your future commute to work)
Working hours: Mon-Fri, 9.00am to 6.00pm.
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.