Creative Director — Product UI & Visual Design

EWS Software; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A global technology company is looking for a Creative Director — Product UI & Visual Design in Kuala Lumpur. This role will oversee the product design ecosystem across various business units, ensuring design excellence and consistency. The ideal candidate should have over 10 years of experience in product UI design, proven leadership capability, and proficiency in tools like Figma and Photoshop. The role demands strategic vision along with hands-on design skills, fostering a collaborative environment across a multicultural team.

Qualifications

• 10–15 years of experience in visual design and product UI/UX.
• 3+ years managing mid-sized to large creative teams (10–20 members).
• Proven ability to build design systems from inception to implementation.

Responsibilities

• Lead and mentor a multicultural design team across regions.
• Own and drive the global design system for UI frameworks.
• Collaborate with product management and engineering for practical designs.

Skills

Visual design

Product UI/UX

Leadership skills

Proficiency in Figma

Communication skills

Education

Bachelor’s degree or higher in Design or related field

Tools

Figma

Photoshop

Illustrator

Job description

Creative Director — Product UI & Visual Design

We are looking for Creative Director — Product UI & Visual Design who will be responsible for shaping and managing the entire product design ecosystem across all WSG business units. This role ensures design excellence and consistency across global markets by establishing and maintaining a unifiedDesign System, elevating product UI quality, and leading a high-performing, cross-functional design team.

This role focuses exclusively onproduct UI and visual systems, not on marketing or brand advertising. The successful candidate will combine strategic vision, hands‑on design experience, and strong team leadership to build a scalable and globally aligned visual framework.

Key Responsibilities

Lead and mentor a Multicultural Designer across APAC, structured into UI, Graphic, and Template/Component teams.

Define team goals, workflows, and delivery standards that ensure creative excellence and timely execution.

Foster a culture of creativity, accountability, and collaboration across locations.

Recruit, coach, and develop design leaders capable of scaling operations in new markets.

Establish clear KPIs and maintain performance consistency aligned with organizational objectives.

b) Product Visual Direction & Design System Governance

Own and drive theglobal design system including color, typography, layout, components, and UI frameworks.

Ensure all products follow a cohesive design language that reflects our company brand identity and enhances usability.

Oversee the design and rollout of visual assets for multiple regions (Asia Pacific and Latin America).

Partner with Product and UX teams to translate user insights into refined, user‑friendly visual solutions.

Continuously evolve design standards to support localization and cultural preferences across markets.

c) Graphic Design & Visual Consistency

Define visual principles for key product interfaces, promotional visuals, and in‑app content.

Build and maintain a repository of graphic templates to streamline design production.

Oversee design reviews to ensure every output meets global quality standards — modern, clean, and well‑balanced.

Champion visual excellence through constant refinement, scalability, and creative discipline.

d) Cross‑Functional Collaboration

Work closely with Product Management, Engineering, and UX Research teams to ensure designs are practical and implementable.

Partner with regional business heads to ensure local market adaptation aligns with the global brand framework.

Collaborate with front‑end developers for seamless handover and technical integration.

Maintain strong coordination across different time zones and cultural contexts.

Candidate Profile

Professional Expertise

10–15 years of professional experience in visual design, product UI/UX, or digital interface development.

Minimum 3 years of proven leadership experience managing mid‑sized to large creative teams (10–20 members).

Demonstrated success in building aDesign Systemfrom inception to implementation.

Proficiency inFigma,Photoshop, andIllustrator; familiarity with front‑end principles is a plus.

Strong product orientation — experience in designing functional, scalable digital interfaces rather than marketing visuals.

Strategic mindset with hands‑on capability when needed.

Leadership

High emotional intelligence with strong communication and influencing skills.

Able to inspire and guide creative professionals across different markets and cultures.

Collaborative, empathetic, and pragmatic in conflict resolution and team management.

Balances strategic leadership with operational excellence and knows when to delegate and when to lead hands‑on.

Personal Attributes

Mature, grounded, and dependable; thrives under pressure.

Strong sense of ownership and long‑term commitment.

Transparent, non‑political, and results‑driven.

Passionate about product design that serves real user needs rather than artistic expression.

Preferred Qualifications

Bachelor’s degree or higher in Design, Visual Communication, Digital Media, Interaction Design, or a relevant field.

Experience inTechnology, gaming or digital entertainment, or industries.

Familiarity withmulti‑language, multi‑market UIenvironments.

Previous experience inlarge‑scale B2C or SaaSproduct environments.

Proven success in from a startup to a system implementationacross product lines.