- Enhance brand equity in the in-store environment for both new and existing sites in SA. Ensure consistency of presentation of all counters / FSS environments.
- Ensures proper representation of the brands’ images in the selling environment.
- Project coordinate with Brands, Project Managers, and suppliers to ensure the smooth implementation of Retail Design projects.
Store Design
- Initiate projects after Brand approval.
- Review, establish and adapt - display, POS and presentation for specific SA environment.
- Receive designs, technical drawings, and specifications to market and chosen shop fitter for every new installation and refurbishment.
- Coordinate the design selling environments, display of products consultation areas, and transaction space.
- Ensure Brand’s image is consistent and properly expressed and maintained within guidelines set by EMEA office in order to achieve a cumulative and synergistic effect in terms of architecture, detailing merchandise layouts.
- Consult with VM / SD Manager / Brand Manager (SA) to ensure best locations within stores; analyze traffic flow to guarantee customer interaction; analyze architectural features that may enhance or distract from location; inspect sites to ensure cohesive design and speed up the approval process.
- Coordinate in-store maintenance with retailers, distributors, contractors, and the brands for the repair and upkeep of doors and their financial management when instructed.
- Establish a high level of communication with the markets, retailers, and distributors to understand their needs and support Project Manager’s to provide a focused and specialized service.
- Liaise with Regional Design Managers for project briefing.
- Work closely with Design teams of the Retail partners.
- Negotiate with brands, vendors, and retailer design teams in order to find a solution where everyone benefits.
- Update shop fitters on materials for the brands and ensure best quality / cost ratio of the projects.
- Coordinate with Visual Merchandising EMEA to order all materials and collaterals to ensure timely delivery to coincide with project schedule.
- Ensure all brand designs and final products are adapted to any existing security constraints.
- Maintain project flow and establish weekly status report to communicate with the Regional Design Managers.
- Maintain project close-out and archival procedures, including final project photography.
- Prepare project files for all new projects, keeping clear, understandable records of all stores for future use by VM / SD Manager, Brand Managers, BDM, Merchandising, Store Design, and Finance.
- Review project submissions and follow up on missing information in preparation for designs to follow.
- Collect data for the Project Request Form for submission to regional design departments.
- Complete accurate Business Case Forms for WBS (project number).
- Track all projects from submission through to installation.
- Prepare project files for all new projects.
- Order loose furniture items and other store design hardware for inclusion within projects across the region.
- Ensure accuracy in Capex Spend.
New Store Designs and Re-vamps of Stores
- Coordinate the execution of store openings or re-vamps and ensure the completion of necessary checklists.
- Order visuals and tester units.
- Fit design to store space.
- Ensure that merchandising guidelines are followed.
- Ensure photographs of all new stores and re-vamped stores are taken and filed correctly on the share drive.
Existing Store Design and Maintenance
- Maintain / Create a master list of all store details - these include number and sizes of light boxes, number of shelves for pricing strips, tester units, pre-cut lettering for logos, type of installation, etc. Store Profile.
- Maintain all store hardware and open sell elements.
- Order new hardware for stores where necessary and coordinate the installation thereof.
- Maintain merchandising and visual standards.
- Plan, present and implement the basic merchandising guidelines at store level.
- Ensure the merchandising policies in retailers comply with brand standards – implement a cycle program for store visits to inspect these issues.
- Coordinate the ordering and distribution of light box visual transparencies for all new and existing stores.
- Execute and assist with visual in-store in conjunction with the sales team.
- Responsible for in-store visualization working closely with the sales team.
- Compile direction and execution of visual merchandising booklets for the team.
- Procure local suppliers to design and make VM display units where necessary.
- Adapt EMEA merchandising guidelines to local market standards when required.
- Work with field employees in-store to determine new space and execution opportunities in line with international guidelines.
- Review and put forward recommendations for new VM merchandising concepts.
- Review and procure local suppliers for VM tester units to save costs vs international, as required by Brand.
- Work on visual merchandising budgets in conjunction with the VM / SD Manager & Brand manager (SA). To include international tester units, locally produced highlighter stands, in case props and light box visual updates.
- Track tester unit orders from suppliers to ensure availability and delivery per agreed timeline, eliminating delays in shipment.
- Prepare and distribute pricing strips to all stores as and when required.
- Place orders on GMW for ongoing VM elements and assist the Trade Marketing Manager in quantities for Launch Elements required by TM to order correctly.
- Ensure accurate & timeous placement of orders with GMW for VM modules / locators for new and existing installations.
- Complete purchase orders relating to all visual merchandising requirements.
- Process all POs timeously.
- Build relationships with field employees in each area and support them when requested. Implement regular update meetings or conference calls (coastal field employees) to assess needs.
- Build relationships with suppliers and retailers.
- Guide Trade Marketing / Product manager to ensure that all visual elements are delivered timeously to stores on all launches, promotions, and events.
- Implement a store visit / country calendar to monitor and facilitate the implementation of the basic merchandising guidelines at store level.
- Implement a store visit schedule to monitor general store maintenance, layout issues, and improvements needed to store.
- Review competitive activity in terms of branding and suggest recommendations to improve in-store visibility.
Qualifications
- Relevant Tertiary Qualification
- Knowledge of scheduling and/or construction management software.
- Experience in graphics, layout, and interior signage.
- Experience in luxury goods industry is advantageous.
- Advanced Excel
- Knowledge of SAP advantageous
Key Personal Characteristics
- The ability to identify critical concerns and prioritize, problem-solving abilities.
- Creative / innovative thinking.
- Smoothly handles multiple demands, shifting priorities, and rapid change.
- Obsessive about detail.
- Works well under pressure.
- Results-oriented, with high drive to meet objectives and standards.
- Displays a proactive and persistent approach.
- Inspires and guides individual groups.
- Builds good relationships with retailers and suppliers.