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Assistant Manager - YouTube Monetization, Digital Business
Job summary
A leading entertainment company is seeking an Assistant Manager for YouTube Monetization to develop and implement strategies for enhancing content performance and subscriber growth. The ideal candidate will have 4-5 years of experience in content operations and YouTube management, with strong analytical skills and familiarity with data tools. This role is based in Gauteng, South Africa, and involves collaborating with various internal stakeholders to optimize content distribution.
Qualifications
- 4-5 years of experience in content operations and YouTube channel management.
- Extensive experience with YouTube CMS and analytics.
- Strong background in data analysis and use of Excel.
Responsibilities
- Conduct market research on content performance.
- Manage content release on YouTube working with stakeholders.
- Maintain master content MIS across all network channels.
Skills
Tools
Position: Assistant Manager - YouTube Monetization, Digital Business
Experience: 4-5 years of experience in content operations, YouTube channel management and data analytics
Skills and Experience:
4-5 years of experience in content operations and YouTube channel management
Extensive experience working with the YouTube CMS and YouTube/Google analytics
Sound understanding of content across entertainment, kids, regional and sports verticals
Experience leveraging/ implementing In-video programming mechanisms (e.g., link cards and end screens)
In-depth understanding of audience retention metrics (e.g., Average view duration vs. % completion, watch time)
Strong background in data analysis, use of excel including pivot tables
Knowledge of Python programming preferred
Numerate and analytical with the ability to decode numbers to build strategies
Preferably from the M&E sector
Key Responsibilities:
- Market Research - Research on content performance on YouTube as well as other platforms to strategize on the content requirement
- Strategy and Planning
Formulate the YouTube strategy and annual plans with data backing
Provide content inputs to business team
Audit existing channels to uncover short and long-term recommendations to improve audience engagement and growth metrics
- Content Operations
Managing the content release on YouTube in consultation with Stakeholders
Maintaining master content MIS for all shows across all network channels
Leverage meta to optimise channel and video content viz. titles, tags, descriptions, playlist, thumbnails, homepage, etc.
Develop creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.
Timely upload of videos with correct metadata across all channels under SPNI network
Liaise with the internal teams such as programming, operations, legal, finance etc. as required to ensure smooth functioning of the business
- Business Growth and Insights
Proactively identify areas and channel growth and ways to leverage content assets across the platform to drive subscriber engagement and growth
Provide insights on content health on YouTube channels and effectiveness of YouTube assets to grow subscriber base
Use SEO/SMM tools and learnings to grow the channels organically
Conceptualize rehashing of archival content as per viewership trends
- Reporting and analytics
Maintain and update daily and weekly reports including overall CMS, channels and show wise data, partner payouts, dashboards
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.