Data Analysis ofertas em Malásia

To manage multiple user access rights, user maintenance, and resources allocations.

Project Managing, Execution & Monitoring: Set up, execute, and digital marketing campaigns across email, SMS, WhatsApp, push notifications, web, Senheng App, and relevant on‑ground activities.

First Party Data Integrity: Ensure seamless integration and data flow between different marketing platforms and systems.

Users Segmentation & Personas: Create, maintain, and validate first‑party data users into segments and personas to fit campaign objectives, including analyzing users’ behavior across Senheng’s digital touchpoints.

Collaboration: As a traffic controller between internal stakeholders and vendors, ensuring projects are delivered effectively and timely.

Testing & Optimizing: Conduct A/B and multivariate testing; monitor campaign KPIs (open rates, click‑through rates, conversions), and refine campaigns accordingly.

Education & Experience

• Proficient in a blend of technology stacks, including CDP, Marketing Automation, Loyalty Management Systems, Analytics tools, Customer Engagement Platforms.
• Minimum of 3 years working experience in customer insights, data & analytics.
• Bachelor’s Degree in Business Studies/Administration/Management, Marketing, Statistics or equivalent.

Specific Skills

• Good communication skills, both oral & written in English and Bahasa Malaysia.
• Knowledge on the latest Martech features.
• Excellent project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.

Senheng is one of the leading consumer electronics chain stores in the country, operating over 100 stores spread throughout Malaysia. Established in 1989, Senheng continuously strives towards its mission to create a better quality of living for customers, employees, and society.