Customer Data Platform Assistant Manager

Senheng Electric (KL) Sdn Bhd; Ampang Jaya Municipal Council; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading consumer electronics retailer in Malaysia is seeking a Marketing Manager to oversee digital campaigns and manage user access rights. The ideal candidate has over 3 years of experience in customer insights and analytics, along with a Bachelor’s degree in a relevant field. Responsibilities include executing marketing strategies across various platforms and ensuring data integrity. This role requires excellent project management and communication skills in both English and Bahasa Malaysia.

Qualifications

• Minimum of 3 years working experience in customer insights, data & analytics.
• Proficient in technology stacks related to marketing.
• Excellent skills in project management and multitasking.

Responsibilities

• Manage multiple user access rights and resource allocation.
• Set up and execute digital marketing campaigns across various platforms.
• Ensure seamless data flow between marketing platforms.

Skills

Project management

Customer engagement platforms

Data analytics

Marketing automation

Communication skills (English, Bahasa Malaysia)

Education

Bachelor's Degree in Business Studies/Administration/Management, Marketing, Statistics or equivalent

Tools

CDP

Loyalty Management Systems

Analytics tools

Job description

Responsibilities

To manage multiple user access rights, user maintenance, and resources allocations.

Project Managing, Execution & Monitoring: Set up, execute, and digital marketing campaigns across email, SMS, WhatsApp, push notifications, web, Senheng App, and relevant on‑ground activities.

First Party Data Integrity: Ensure seamless integration and data flow between different marketing platforms and systems.

Users Segmentation & Personas: Create, maintain, and validate first‑party data users into segments and personas to fit campaign objectives, including analyzing users’ behavior across Senheng’s digital touchpoints.

Collaboration: As a traffic controller between internal stakeholders and vendors, ensuring projects are delivered effectively and timely.

Testing & Optimizing: Conduct A/B and multivariate testing; monitor campaign KPIs (open rates, click‑through rates, conversions), and refine campaigns accordingly.

Qualifications and Skills

Education & Experience

• Proficient in a blend of technology stacks, including CDP, Marketing Automation, Loyalty Management Systems, Analytics tools, Customer Engagement Platforms.
• Minimum of 3 years working experience in customer insights, data & analytics.
• Bachelor’s Degree in Business Studies/Administration/Management, Marketing, Statistics or equivalent.

Specific Skills

• Good communication skills, both oral & written in English and Bahasa Malaysia.
• Knowledge on the latest Martech features.
• Excellent project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.

Company Overview

Senheng is one of the leading consumer electronics chain stores in the country, operating over 100 stores spread throughout Malaysia. Established in 1989, Senheng continuously strives towards its mission to create a better quality of living for customers, employees, and society.