Data Analysis à Malaisie

At Write Edge, we specialise in providing high-quality English and Writing tuition classes for Primary and Secondary school students in Singapore.

The English enrichment centre was founded in 2014 with a vision to deliver exceptionally effective lessons that help to build a strong foundation in the English language and nurture writing skills in young students.

From just 12 students and 1 branch in Singapore, Write Edge has since expanded to 12 physical branches, 1 online arm. Write Edge is now in Singapore, Malaysia and Indonesia.

With decades of combined teaching, curriculum and education management experience, we’ve got a well‑seasoned team at the helm. We work very hard to help our students have the best experience at Write Edge and take great pride in what we do.

https://linkedin.com/company/write-edge

https://write-edge.com>

https://write-edge.my

This role requires someone who can drive full funnel lead generation and grow our social media following and impact. The ideal candidate is both data‑driven and a strategist, capable of analysing data to drive performance.

• Take full ownership and run point on all digital performance marketing efforts.
• Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms.
• Manage end‑to‑end campaign execution: ad creation, targeting, optimisation, and reporting.
• Conduct keyword research, A/B testing, and continuous campaign improvement to maximise ROI.
• Allocate and track digital marketing budgets, identifying opportunities for cost optimisation.
• Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly.

• Develop and implement social media strategies to grow engagement, brand awareness, and customer retention.
• Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity.
• Monitor trends, track engagement, and adjust content and posting strategies as needed.
• Handle customer interactions and feedback on social media to maintain a positive brand image.
• Plan and execute online and offline events including logistics, marketing materials, and post‑event follow‑ups.

• Track and analyse campaign performance, website traffic, social media metrics, and other digital KPIs.
• Generate actionable reports and insights to optimise campaigns and support decision‑making.
• Execute data‑driven A/B tests and adjust campaigns based on performance insights.
• Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.
• Be the main point of contact for all digital campaign performance, reporting, and optimisation strategies

• Budget Allocation: Allocate and manage the digital marketing budget effectively to maximise ROI.
• Financial Reporting: Track and report on budget expenditure, ensuring transparency and accountability.
• Cost Optimization: Identify opportunities for cost savings and efficiency improvements in marketing spend.

• At least 3‑4 years of experience in performance marketing, social media management or digital marketing
• Hands‑on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
• Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
• Proven ability to manage multiple campaigns and projects end‑to‑end, meeting deadlines and KPIs
• Strong creative, strategic, and analytical skills to translate insight into action
• Excellent time management, prioritisation, and multitasking skills in a fast‑paced environment
• Collaborative mindset, comfortable working with internal teams and external partners

1. Remotely for the Singapore Team
2. Monday‑Friday, 9am to 6pm
3. Salary: 4000‑6000MYR Monthly

• Work directly with an established leader and mentors who can help develop you and your career
• A working environment that respects you and invests in you
• A dynamic working environment that will constantly engage and challenge you
• Opportunity to be part of a growth story