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Social Media Manager (Beauty & Skincare Brand Marketing)
Job summary
A leading marketing firm in Kuala Lumpur is seeking an experienced Social Media Manager to develop strategies and create engaging content for beauty and skincare brands. Responsibilities include managing social media campaigns, engaging with the online community, and analyzing performance metrics. Candidates should have a Bachelor's degree in a related field and 5 years of experience. Knowledge of skincare products and Chinese language proficiency are essential. Attractive benefits include free products and monthly refreshments.
Benefits
Qualifications
- 5 years of experience as a Social Media Manager or in a similar role.
- Strong understanding of social media platforms and trends.
- Chinese language proficiency is essential.
Responsibilities
- Develop and implement a comprehensive social media strategy.
- Create and curate engaging content for various media platforms.
- Engage with followers and build a strong online community.
Skills
Education
Tools
Handling IG platform - IG-Video, IG-Images Leading 8-10 ppl (including content specialist, graphic designer)
Salary RM 8,000-13,000
Allowance : RM 250 open for senior specialist candidate with no experience of leading, but need to have the capability/potential
Report to Gavina (from China based in Indonesia), work with 2 Indonesia PIC as well
Preferably industry like skincare/makeup Benefits - Product benefits which can get 2 free products every month - Monthly refreshment arranged by HR. sometimes drink starbucks, sometimes chagee, snacks and desserts
- Strategy Development: Develop and implement a comprehensive social media strategy aligned with the company's marketing goals.
- Content Creation: Create and curate engaging content (text, images, videos) for various social media platforms including Instagram.
- Managing end-to-end Creative Production: From pre-production to post-production - with applied creative knowledge.
- Community Management: Engage with followers, respond to comments and messages, and build a strong online community.
- Analytics and Reporting: Monitor and analyze social media performance using analytics tools. Generate reports on key metrics and use insights to optimize strategies.
- Advertising: Plan and execute paid social media advertising campaigns. Manage budgets and optimize spend for maximum ROI.
- Collaboration: Work closely with marketing, design, and content teams to ensure cohesive branding and messaging.
- Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices. Innovate and experiment with new features and platforms.
- Crisis Management: Handle any social media crises and develop communication plans to address issues effectively.
- Bachelor’s degree in Marketing, Communications, or a relevant field.
- Proven 5 years of experience as a Social Media Manager or in a similar role.
- Strong understanding of social media platforms, analytics tools, and trends.
- Good knowledge of skincare products would be an advantage.
- Strong organizational and multitasking skills.
- Familiarity with graphic design and video editing tools.
- Experience with social media advertising and campaign management.
- Ability to work independently and as part of a team.
- Able to commence work within a short notice period.
- Chinese language proficiency is essential for managing relationships with key stakeholders in China.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.