Marketing Manager

BateriHub; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading automotive battery company in Kuala Lumpur is seeking an experienced Marketing Manager to drive customer acquisition and digital marketing efforts. The ideal candidate will possess a Bachelor's degree, a minimum of 5 years in marketing, and strong leadership skills. Responsibilities include developing marketing strategies, managing brand presence, and conducting market research. This role offers opportunities to work with innovative teams in a dynamic environment.

Qualifications

• Minimum 5 years of progressive marketing experience, with at least 2 years in a leadership role.
• Good written and spoken English; proficiency in Bahasa Malaysia and Mandarin is an advantage.
• Proactive with a positive attitude, strong analytical mindset.

Responsibilities

• Develop and implement effective customer acquisition strategies.
• Lead and manage digital marketing initiatives, including SEO and social media.
• Conduct ongoing market research to stay updated on industry trends.

Skills

Customer acquisition strategies

Digital marketing campaigns

Market research

Brand management

Leadership

Education

Bachelor's degree in Marketing, Business, or related field

Job description

BateriHub – Marketing Manager Job Description

Customer Acquisition

• Develop and implement effective customer acquisition strategies.
• Work closely with the retail team to align marketing efforts with lead generation objectives.
• Analyze customer segmentation data to tailor marketing campaigns to specific target audiences.

Digital Marketing

• Ensure that website content is compelling, relevant, and aligned with brand messaging; continuously monitor and analyze website analytics to optimize page content and maximize user engagement and conversions.
• Lead and manage Social Media Marketing Campaigns & Postings (TikTok, Facebook, Instagram, Telegram, Twitter, etc.).
• Lead digital marketing initiatives, including SEO, SEM, social media, email campaigns, and content marketing.
• Plan, execute, and monitor e-commerce strategy and sales to achieve online sales targets.
• Utilize analytics tools to measure and optimize digital marketing performance.
• Knowledge in using Sleek Flow is an added advantage.
• Stay informed about emerging digital marketing trends and technologies.

Strategic Planning

• Develop and execute comprehensive marketing strategies aligned with organizational goals and market trends.
• Analyze market data and competitor activities to identify opportunities and threats.
• Collaborate with cross-functional teams to integrate marketing plans with overall business strategies.
• Plan, design, and execute team and individual yearly KPIs.
• Develop and oversee marketing plans and budgets.
• Maintain and manage our company's branding across all internal and external marketing materials.

Market Research

• Conduct ongoing market research to stay abreast of industry trends, customer preferences, and competitor activities.
• Utilize market insights to inform marketing strategies and campaigns.
• Provide regular reports and analysis to senior leadership on market dynamics.

Brand & PR Management

• Oversee the development and maintenance of a strong and consistent brand presence.
• Implement brand guidelines across all marketing materials and channels.
• Monitor and manage the reputation of the brand in the automotive battery industry.
• Possess PR knowledge and ability to manage media relations, press releases, and public communications effectively.
• Collaborate closely with other departments to create and implement innovative concepts, business models, channels, and partnerships to sustain our position as a market leader and innovator.

Offline Marketing & Events

• Collaborate with ambassadors/influencers and engage in offline promotions to elevate brand awareness.
• Extend sponsorship to pertinent stakeholders to enhance brand reputation.
• Foster positive connections with event organizers to streamline future participation processes.
• Handle, lead, and execute collaborations and in-house events to strengthen BateriHub’s brand presence.

Requirements: To succeed in this role, we will need you to have:

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years of progressive marketing experience, with at least 2 years in a leadership role.
• Good written and spoken English. Proficiency in Bahasa Malaysia and Mandarin are added advantage
• Skills and experience in creative content writing is an added advantage.
• Proactive with positive attitude, good in number and sales with analytical mindset.
• Experience in digital marketing and content creation.
• Strong strategic thinking and analytical skills.
• Excellent leadership and team management abilities.
• Proficient in utilizing digital marketing channels and tools.
• Exceptional communication and interpersonal skills.

Kuala Lumpur City Centre, Kuala Lumpur, MY