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J-Recruit Recruitment Agency
Student Recruitment and Marketing Senior Manager
Job summary
A well-established higher education institution in Johor is looking for a Student Recruitment & Marketing Senior Manager. The successful candidate will lead high-impact marketing initiatives to drive student recruitment and collaborate with local and international partners. With over 10 years of experience in the education sector, you'll enhance the institution's market presence and contribute to growth objectives. Attractive remuneration of up to RM15,000 per month is offered.
Benefits
Qualifications
- 10+ years of progressive experience in sales and marketing, ideally in the education sector.
- Proven success in achieving student recruitment and revenue targets.
- Strong understanding of the education landscape and international student trends in Malaysia.
Responsibilities
- Develop comprehensive sales and marketing strategies to enhance brand visibility.
- Drive innovative branding and digital marketing campaigns.
- Oversee student recruitment initiatives and collaborations.
Skills
Education
Tools
Open to candidates willing to relocate to Johor
Are you a dynamic and strategic sales and marketing professional passionate about driving growth in the education sector? We are seeking a Student Recruitment & Marketing Senior Manager to lead the planning and execution of high-impact marketing initiatives and student recruitment strategies for a well-established higher education institution in Johor.
This leadership role offers the opportunity to shape the institution’s market presence, spearhead innovative campaigns, and collaborate with both local and international partners to achieve ambitious growth objectives.
- Develop and execute comprehensive, data-driven sales and marketing strategies to enhance brand visibility and student enrolment locally and internationally.
- Drive innovative branding, digital marketing, and cross-channel campaigns to strengthen institutional reputation.
- Oversee student recruitment efforts through targeted initiatives such as roadshows, career fairs, and course previews.
- Build and nurture strong partnerships with agents, educational institutions, and corporate stakeholders across Malaysia and overseas.
- Conduct market research and competitor analysis to inform business strategies and enrolment forecasts.
- Collaborate with academic leaders to align enrolment strategies with business goals and budget targets.
- Manage departmental budgets, resources, and performance metrics effectively.
- Report key performance insights and strategic recommendations to senior management and the Board.
- Degree in Business, Marketing, or related disciplines.
- Minimum 10 years of progressive experience in sales and marketing, ideally within the private education sector.
- Proven success in achieving student recruitment and revenue targets.
- Strategic thinker with excellent analytical, communication, and leadership skills.
- Strong understanding of the education landscape and international student trends in Malaysia and the region.
- Proficient in Microsoft Office Suite and marketing management tools.
- Confident presenter and relationship builder, capable of engaging stakeholders across multiple levels.
- Opportunity to lead marketing for a reputable educational institution with regional influence.
- Work alongside passionate academic and professional teams in shaping the next generation of leaders.
- Attractive remuneration of up to RM15,000 per month, with potential relocation support for candidates outside Johor.
Your application will include the following questions:
- Which of the following statements best describes your right to work in Malaysia?
- What's your expected monthly basic salary?
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.