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Regional Brand Marketing Lead - SEA F&B Campaigns
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Regional Brand Marketing Lead - SEA F&B Campaigns
Job summary
A recruiting firm is looking for a Regional Marketing Lead in Kuala Lumpur. You will assist in executing marketing strategies in the F&B sector, leading campaigns and optimizing efforts based on data analytics. The ideal candidate has over 3 years of overseas marketing experience, with proven accomplishments in Southeast Asia. Strong offline event execution and data analysis skills are essential, along with proficiency in English, and fluency in Thai or Malay is an advantage. This role involves significant coordination across teams and regions.
Qualifications
- At least 3 years of overseas marketing experience, with 2+ years in the F&B industry.
- Proven track record in executing restaurant marketing campaigns in Southeast Asia.
- Familiarity with Chinese and fast-food brand promotion strategies.
Responsibilities
- Assist in researching F&B market trends and translate strategies into action plans.
- Lead execution of offline marketing activities and coordinate online promotions.
- Collect and analyze data from marketing activities and provide feedback.
- Collaborate with regional operations teams to align plans and coordinate execution.
- Lead marketing executives in promotional tasks and organize on-site training.
Skills
Education
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.