Digital Content & Corporate Communications Specialist

Public Mutual Berhad; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading financial services company in Kuala Lumpur is seeking a Digital Content & Corporate Communications Specialist to enhance engagement and drive marketing strategies. The ideal candidate will have a Bachelor's degree and over 6 years of experience in digital marketing and corporate communications. Responsibilities include designing multi-channel campaigns, analyzing digital journeys, and developing content tailored to specific audiences. Exceptional communication skills in English are required; proficiency in Mandarin is a plus. The position offers a dynamic work environment focused on brand building.

Qualifications

• At least 6 years of proven experience in digital marketing or corporate communications.
• Strong background in reputation management and public relations.
• Creative and adaptable with a passion for brand development.

Responsibilities

• Drive engagement with investors and customers aligned with marketing goals.
• Design and track multi-channel digital marketing campaigns.
• Analyze digital journeys for insights and opportunities.
• Develop relevant content for various audience segments.
• Leverage analytics to measure engagement and campaign performance.

Skills

Digital marketing strategies

Corporate communications

Social media engagement

Content development

Analytical skills

Communication skills (English)

Proficiency in Mandarin

Education

Bachelor’s degree in Communications or related field

Job description

Digital Content & Corporate Communications Specialist

Digital Content & Corporate Communications Specialist

Responsibilities

• Drive ongoing engagement with investors, Unit Trust Consultants, and customers to strengthen onboarding, retention, and re-engagement strategies in line with lifecycle marketing goals.
• Design, execute, and track multi-channel digital marketing campaigns across email, SMS, WhatsApp, push notifications, social media, web, and app platforms.
• Map and analyse digital journeys to uncover insights and opportunities for stronger connections.
• Develop compelling and relevant content tailored to different audience segments and lifecycle stages.
• Leverage analytics to measure post-onboarding engagement, providing insights and recommendations to enhance campaign performance and maximise impact.

Requirements:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, with at least 6 years of proven experience.
• Strong track record in corporate communications, reputation management, public relations, and social media engagement.
• Exceptional communication skills in English, both written and verbal; proficiency in Mandarin is a plus.
• A creative, adaptable professional with a passion for brand building and a forward-looking mindset to embrace change.

Join Us!

Email to us at
***********@publicmutual.com.my

Only shortlisted candidates will be notified.