Regional Brand Marketing Lead - SEA F&B Campaigns

ASK Headhunter; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A recruiting firm is looking for a Regional Marketing Lead in Kuala Lumpur. You will assist in executing marketing strategies in the F&B sector, leading campaigns and optimizing efforts based on data analytics. The ideal candidate has over 3 years of overseas marketing experience, with proven accomplishments in Southeast Asia. Strong offline event execution and data analysis skills are essential, along with proficiency in English, and fluency in Thai or Malay is an advantage. This role involves significant coordination across teams and regions.

Qualifications

• At least 3 years of overseas marketing experience, with 2+ years in the F&B industry.
• Proven track record in executing restaurant marketing campaigns in Southeast Asia.
• Familiarity with Chinese and fast-food brand promotion strategies.

Responsibilities

• Assist in researching F&B market trends and translate strategies into action plans.
• Lead execution of offline marketing activities and coordinate online promotions.
• Collect and analyze data from marketing activities and provide feedback.
• Collaborate with regional operations teams to align plans and coordinate execution.
• Lead marketing executives in promotional tasks and organize on-site training.

Skills

Offline event execution processes

Basic online marketing techniques

Fundamental data analysis

Fluency in English

Fluency in Thai or Malay

Education

Bachelor’s degree in Marketing, International Trade, Hospitality Management or related fields

Job description

A recruiting firm is looking for a Regional Marketing Lead in Kuala Lumpur. You will assist in executing marketing strategies in the F&B sector, leading campaigns and optimizing efforts based on data analytics. The ideal candidate has over 3 years of overseas marketing experience, with proven accomplishments in Southeast Asia. Strong offline event execution and data analysis skills are essential, along with proficiency in English, and fluency in Thai or Malay is an advantage. This role involves significant coordination across teams and regions.