Assistant Sales Manager

Iconic Hotel; Seberang Perai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading hospitality venue in Penang seeks an Events & PR Executive to oversee and coordinate all event-related tasks. Responsibilities include managing sales activities, ensuring high standards of customer service, and maximizing revenue through effective engagement with clients. The ideal candidate will have experience in sales or F&B divisions, along with strong communication skills and proficiency in Microsoft applications. This role offers the opportunity to work in a dynamic environment with a focus on successful event execution.

Qualifications

• Proven experience in a similar role.
• Ability to meet and greet clients professionally.
• Strong computer skills.

Responsibilities

• Oversee daily tasks of sales/events coordinators.
• Ensure accuracy of event signage and menus.
• Meet and greet organizers before and during events.
• Maximize revenue through customer engagements.

Skills

Sales management

Customer service

Event coordination

Communication

Education

Experience in Sales & Marketing or Food & Beverage Division

Tools

Microsoft Word

Microsoft Excel

Job description

1.1 Oversees the daily tasks of the sales / events coordinators to ensure the smooth flow of all events arrangements

1.2 Responsible for the hotel’s revenue in Rooms & Catering Business

Duties And Responsibilities

2.1 Check and ensure accuracy of directory posting on events board and function room signage

2.2 Meet and greet organisers before and during events.

2.3 Check and ensure accuracy of backdrop arranged in the function venue.

2.4 Check and ensure that the menu served for all meals is as per the guests requirements for all events.

2.5 Attend to enquiries from walk–ins, telephone calls and e-mail from potential customers.

2.6 Secure leads on potential business and maximise the total revenue for the hotel.

2.7 Assist the Sales / Events Coordinator on their individual succession plan.

2.8 To make 6 – 8 tele-calls / sales calls per day to potential clients with the objective of securing more business for the hotel.

2.9 To target 5 potential telemarketing calls per day on new accounts in – order to expand the current database on all revenue generated segments.

2.10 To establish and update Contact Report / Database on all companies with the potential for business and to be forwarded to the Director of Sales and Marketing on the companies feedback and discussion on future action plans.

2.11 To monitor closely on the production of each and every account based on the Individual Geographical area.

2.12 Assist to promote all Food and Beverage outlets in the hotel.

2.13 Chair the “Coordination Briefing” for events for the next three days. Brief on the profile of each company and run through the specific details on customer’s requirements.

2.14 Issue Group Resume for Group Convention and Group Others and high profile groups at least 7 days prior to the group arrival.

2.15 Attend sales briefing at 4.30pm on daily basis.

2.16 Meet and Greet VIP’s / Potential Customers upon check – in and scheduled Lobby Duty (if required) specially based on Volume Corporate, Long Stay, Government and Group Convention.

2.17 Follow – up with past function files for potential avenues on future functions.

2.18 The Events & PR Executive needs to ensure that all deposits and payments are received and payment procedures are followed through as per the billing policy extended in the quotation.

2.19 Handles larger Meetings Groups together with the Sales Personnel In – charge.

Weekly Basis

• Attend Sales Meeting with tactical action plans and onward plans
• Submission of the following reports as follows:
  • Lost Business Report
  • Monthly functions forecast for confirmed and tentative functions

Monthly Basis

• Prepare the Catering Rolling Forecast for the next three months
• Prepare monthly report to be submitted to DOSM by every 3rd of the month.
• Compiled competitors function report on monthly basis.

Area of Responsibilities

3.1 Sales & Marketing – Events Management and Sales activities.

Preferred Knowledge/Qualification/ Experience

• Experience in a similar capacity in Sales & Marketing or Food & Beverage Division.
• Computer Knowledge i.e. Microsoft Word and Excel and Ifcar Front Office.

5.1 Ensure that all functions / groups payment schedules are in compliance with the Finance P & P.

Training and Development

6.1 To multi – skill various sections when necessary

Other Assignments

7.1 To carry out any other duties assigned by the Management from time to time.