It jobs in Malaysia

We are looking for a passionate and driven Marketing, Senior Executiveto take charge of our product brand.Responsible assist in driving brand awareness, managing multi-channel marketing campaigns which ensuring aligned with the company’s overall business goals.

KEY RESPONSIBILITIES:

Assist in developing and executing comprehensive marketing strategies aligned with overall business objectives

Conduct thorough market research to identify trends, customer preferences, and competitive threats

Plan, manage, and execute branding and advertising campaigns for the brand across multiple channels

Collaborate with the sales team to support new product launches through targeted marketing initiatives

Product Branding & Development

Assist in maintaining a consistent brand identity across all marketing materials and channels

Assist in develop and implement brand positioning strategies to differentiate the company in the market

Coordinate with the R&D team to ensure branding aligns with product features and target audience preferences.

Guide the strategic direction for product packaging and positioning to ensure market differentiation

Collaborate with Designer to align packaging with the brand identity and consumer expectations

Campaign Planning & Execution

Plan and execute marketing campaigns includes ATL, BTL, digital marketing & events related to the brand

Analyze campaign performance and adjust strategies to optimize for maximum ROI and KPIs

Plan and coordinate promotional events, and exhibitions

Manage sourcing and procurement of marketing materials such as brochures, backdrops, flyers and posters

Prepare detailed report and post-campaign review for providing actionable insights for future initiatives

Manage the marketing budget to ensure cost-effective resource allocation

Others

Assist ad-hoc tasks given by direct manager as needed to ensure seamless operations.

REQUIREMENTS:

Bachelor’s degree in Marketing, Business, or a related field.

Minimum 1 to 2 years of experience in marketing roles, with a focus on branding and product marketing.

Preferably within the FMCG, retail, or F&B industries.

Strong analytical and strategic thinking skills with the ability to identify trends and develop effective marketing strategies.

Excellent communication and interpersonal skills.

Creative and ability to develop engaging and impactful marketing materials.

Strong project management skills, capable of handling multiple projects simultaneously while meeting deadlines and ensuring successful execution.

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have in market research?

Manufacturing, Transport & Logistics 51-100 employees

JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business. The business covers an extensive scale of activities ranging from milling, processing, packaging to distribution of various rice and rice products under flagship brand JATI.

Serba Wangi’s reputable products come under various brand names besides Jati – Kapal Layar, Carnation, Songhe Noble Pine Crane, Songhe Lotus, Fres-Harves, Jati Signature and ecoBrown’s, a series of rice for health conscious consumers.

Our company’s headquarters operates its business entity right from the heart of the ‘Rice Bowl State of Kedah”. At present, Serba Wangi has a wide distribution network covering the whole of Peninsula Malaysia under its group. It operates and set up own branches in Penang, Perak, Selangor, Negeri Sembilan, Pahang, Melaka and Johor to support and handle processing, distribution and wholesaling operations.

JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business. The business covers an extensive scale of activities ranging from milling, processing, packaging to distribution of various rice and rice products under flagship brand JATI.

Serba Wangi’s reputable products come under various brand names besides Jati – Kapal Layar, Carnation, Songhe Noble Pine Crane, Songhe Lotus, Fres-Harves, Jati Signature and ecoBrown’s, a series of rice for health conscious consumers.

Our company’s headquarters operates its business entity right from the heart of the ‘Rice Bowl State of Kedah”. At present, Serba Wangi has a wide distribution network covering the whole of Peninsula Malaysia under its group. It operates and set up own branches in Penang, Perak, Selangor, Negeri Sembilan, Pahang, Melaka and Johor to support and handle processing, distribution and wholesaling operations.

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Executive, Marketing

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19d ago

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