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Business Development Executive – Food Service Business (KL)
Job summary
A recruiting agency seeks a dedicated sales professional in Malaysia to drive sales initiatives and manage customer relationships in the food service sector. Responsibilities include achieving sales targets with wholesalers and distributors, developing key accounts, and maintaining CRM accuracy. Ideal candidates should have experience in sales, excellent communication skills, and a commitment to providing exceptional customer service. The role requires on-site visits and offers a blend of office and remote work arrangements.
Qualifications
- Experience in sales, preferably in the food service industry.
- Strong communication and interpersonal skills.
- Ability to build and maintain customer relationships.
Responsibilities
- Propose and execute strategic sales initiatives to meet targets.
- Manage sales performance of wholesalers and distributors.
- Identify and develop new customer accounts in the food service sector.
- Maintain accurate CRM records and ensure data accuracy.
Skills
Tools
- Propose, plan, and execute strategic sales initiatives to achieve assigned sales targets.
- Monitor sales performance and drive the introduction and growth of new products within the food service market.
- Manage and ensure food service wholesalers and frozen distributors achieve their sales targets and KPIs.
- Handle order proposals, new product introductions, purchase orders, quotations, promotions, and payment collection.
- Work closely with wholesalers’ sales teams to expand HoReCa customer coverage.
- Identify, approach, and develop new potential food service key accounts and customers.
- Introduce company products, promote value propositions, and provide tailored business solutions.
- Manage customer enquiries, complaints, quotations, and ongoing support.
- Maintain accurate daily CRM records, including customer visits, business proposals, and sales opportunities.
- Ensure CRM data accuracy, including information entered by non-executive staff.
- Monitor non-executive staff performance against KPIs.
- Provide on-the-job training (OJT), coaching, and operational support.
- Verify data accuracy, compliance with SOPs, and quality of work output.
- Deliver excellent customer service to food service wholesalers, HoReCa customers, and business partners.
- Build and maintain long-term, trust-based business relationships.
- Prepare daily, weekly, monthly, and quarterly sales and business reports.
- Register and update customer data in SAP, including credit limits and trading terms.
- Monitor customer credit limits, outstanding balances, invoice due dates, and payment status.
- Assess financial conditions of assigned customers to minimize business risk.
- Coordinate and conduct product and sales training for wholesalers’ sales teams.
- Support marketing and R&D in New Product Development (NPD) through market surveys and customer feedback.
- Participate in and support sales events, workshops, sampling activities, roadshows, and exhibitions.
- Role involves frequent on-site customer visits, as well as in-office and work-from-home activities.
- Perform any other duties assigned by superiors as required.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.