Business Development Executive – Food Service Business (KL)

Reeracoen Recruitment; Selangor; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A recruiting agency seeks a dedicated sales professional in Malaysia to drive sales initiatives and manage customer relationships in the food service sector. Responsibilities include achieving sales targets with wholesalers and distributors, developing key accounts, and maintaining CRM accuracy. Ideal candidates should have experience in sales, excellent communication skills, and a commitment to providing exceptional customer service. The role requires on-site visits and offers a blend of office and remote work arrangements.

Qualifications

• Experience in sales, preferably in the food service industry.
• Strong communication and interpersonal skills.
• Ability to build and maintain customer relationships.

Responsibilities

• Propose and execute strategic sales initiatives to meet targets.
• Manage sales performance of wholesalers and distributors.
• Identify and develop new customer accounts in the food service sector.
• Maintain accurate CRM records and ensure data accuracy.

Skills

Customer relationship management

Sales strategy execution

CRM data accuracy

Training and coaching

Tools

SAP

Job description

Sales Target Achievement

• Propose, plan, and execute strategic sales initiatives to achieve assigned sales targets.
• Monitor sales performance and drive the introduction and growth of new products within the food service market.

Food Service Wholesaler & Frozen Distributor Management

• Manage and ensure food service wholesalers and frozen distributors achieve their sales targets and KPIs.
• Handle order proposals, new product introductions, purchase orders, quotations, promotions, and payment collection.
• Work closely with wholesalers’ sales teams to expand HoReCa customer coverage.

Key Account & New Customer Development

• Identify, approach, and develop new potential food service key accounts and customers.
• Introduce company products, promote value propositions, and provide tailored business solutions.
• Manage customer enquiries, complaints, quotations, and ongoing support.

Customer Relationship Management (CRM)

• Maintain accurate daily CRM records, including customer visits, business proposals, and sales opportunities.
• Ensure CRM data accuracy, including information entered by non-executive staff.

People & Performance Support (Non-Executive Staff)

• Monitor non-executive staff performance against KPIs.
• Provide on-the-job training (OJT), coaching, and operational support.
• Verify data accuracy, compliance with SOPs, and quality of work output.

Customer Service & Relationship Building

• Deliver excellent customer service to food service wholesalers, HoReCa customers, and business partners.
• Build and maintain long-term, trust-based business relationships.

Reporting & Administration

• Prepare daily, weekly, monthly, and quarterly sales and business reports.
• Register and update customer data in SAP, including credit limits and trading terms.

Customer Payment & Credit Monitoring

• Monitor customer credit limits, outstanding balances, invoice due dates, and payment status.
• Assess financial conditions of assigned customers to minimize business risk.

Training, NPD & Sales Event Support

• Coordinate and conduct product and sales training for wholesalers’ sales teams.
• Support marketing and R&D in New Product Development (NPD) through market surveys and customer feedback.
• Participate in and support sales events, workshops, sampling activities, roadshows, and exhibitions.

Work Nature & Other Duties

• Role involves frequent on-site customer visits, as well as in-office and work-from-home activities.
• Perform any other duties assigned by superiors as required.