Social Media Content Creator

WESTPAC DIGITAL SDN. BHD.; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A growing financial technology company in Kuala Lumpur is seeking a creative Content Creator. This role focuses on developing engaging content for social media channels like Instagram and TikTok, with an emphasis on cultural relevance and storytelling. Candidates must be fluent in Malay and possess a strong understanding of social media trends. Joining this team offers opportunities for creative freedom in a supportive environment and exposure to fintech and digital marketing.

Benefits

Creative freedom

Opportunity for growth

Collaborative team culture

Qualifications

• Fluency in Bahasa Malaysia is essential for this role.
• Candidates should have a creative mindset with strong storytelling ability.
• Experience in content creation and social media is an advantage.

Responsibilities

• Generate engaging content ideas for social media platforms.
• Create culturally relevant Malay-language content.
• Coordinate with design teams for execution of content.

Skills

Fluent in Bahasa Malaysia (spoken & written)

Creative mindset

Familiar with social media trends

Storytelling ability

Comfortable generating ideas

Job description

Westpac Digital is looking for a creative and culturally aware Content Creator to develop engaging content ideas for our social media platforms. This role focuses on content ideation, storytelling, and trend-based content creation to connect with our audience in a relatable and responsible manner.

You will work closely with the marketing and operations team to ensure content is accurate, compliant, and aligned with the DanaXpress brand.

Key Responsibilities

• Generate content ideas for social media platforms (Instagram, Facebook, TikTok, etc.)
• Create Malay-language content that is clear, engaging, and culturally relevant
• Draft captions, short scripts, and storyboards for posts and short videos
• Stay updated on local trends, viral formats, and audience behaviour
• Ensure all content follows internal guidelines and compliance requirements
• Coordinate with design or video teams for execution
• Plan and maintain a basic content calendar

Requirements

• Fluent in Bahasa Malaysia (spoken & written)
• Creative mindset with strong storytelling ability
• Familiar with social media trends and short-form content
• Comfortable generating ideas and presenting concepts
• Basic understanding of social media platforms and formats
• Experience in content creation, social media, or marketing is an advantage
• Portfolio or past social media work is a plus

Why Join Us

• Creative freedom with clear direction
• Opportunity to grow with a fast-expanding licensed financial company
• Collaborative and supportive team cultureExposure to fintech, consumer education, and digital marketing