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A leading multinational food company is seeking a MarTech Business Analyst in Petaling Jaya. This role involves working with marketing and product teams to translate business needs into actionable MarTech requirements. Candidates should possess a Bachelor's degree and at least 5 years of experience in MarTech implementations, along with proficiency in Agile methodologies and stakeholder management. Competitive compensation and growth opportunities are offered.
Location: Petaling Jaya, MY
Company: Nestle Malaysia
Full-time
Bachelor’s Degree
5+ years of experience
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.
We are seeking a dynamic MarTech Business Analyst to act as the bridge between Marketing/eBusiness stakeholders and MSE product teams to elicit, analyze, and translate business needs into clear, value-driven MarTech requirements, ensuring on-time, on-scope, on-budget, and on-value delivery for AOA markets. Drive market adoption, simplify processes, and secure integration and compliance across the MarTech stack (e.g., MA platforms, CDP/consent, WebCMS, AdTech).
Discovery & Requirements: Well-formed business requirements, user stories, and acceptance criteria; up-to-date stakeholder maps and RACI. KPIs: % stories accepted first time; % epics with measurable value; stakeholder satisfaction.
Product/Backlog Enablement: Prioritized backlogs aligned to product roadmaps; functional specs and UAT plans; sprint readiness. KPIs: Sprint predictability; backlog health (age, prioritization, refinement cadence).
Delivery & Value Realization: Market pilots and rollouts executed via defined project structures (e.g., DMF), with benefits tracking. KPIs: OTOB/OTOV (on time/on scope/on budget/on value), deployment NPS/CSAT.
Data, Privacy & Compliance Readiness: Early identification of governance gates (e.g., PIA/BIA/CDT, cloud assessments) embedded in plans; evidence in ServiceNow/records. KPIs: % projects passing gates at first submission; zero overdue assessments.
Adoption & Continuous Improvement: Adoption plans with marketing KPIs (e.g., campaign velocity, data quality, tagging coverage); lessons learned and playbooks for re-use across markets. KPIs: Target adoption within agreed timeframe; reuse of templates/playbooks across markets.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.