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Digital Marketing Executive (E-commerce)
Job summary
A digital marketing company is looking for a Digital Marketing Executive to support their ecommerce team in driving online conversion through various channels. This position involves executing campaigns in Salesforce Marketing Cloud and optimizing Meta and Google Ads. The ideal candidate should have a degree in Marketing with 1-3 years of relevant experience in digital marketing, strong analytical skills, and the ability to collaborate effectively across teams. A proactive approach and results-driven mindset are essential for success in this fast-paced environment.
Qualifications
- 1–3 years of experience in digital marketing or performance marketing.
- Experience with Salesforce Marketing Cloud and/or Meta/Google Ads is favorable.
- Basic understanding of customer lifecycle marketing and email automation.
Responsibilities
- Execute end-to-end campaigns in Salesforce Marketing Cloud.
- Plan, build, and optimize Meta and Google Ads for ecommerce.
- Coordinate with teams for campaign planning and product launches.
Skills
Education
Tools
The Digital Marketing Executive/Officer will support the ecommerce team in driving online conversion across CRM channels, paid media, and customer lifecycle marketing. This role requires technical execution, data-driven thinking, and strong coordination with internal teams.
- Execute end-to-end campaigns in Salesforce Marketing Cloud, including journey automation, audience segmentation, A/B testing, and email deployment.
- Maintain customer data accuracy across Sales Cloud, Lightning Cloud, and SFMC.
- Build and optimize customer journeys to increase engagement, retention, and ecommerce conversion.
- Support reporting dashboards, campaign insights, and performance tracking.
- Plan, build, and optimize Meta Ads and Google Ads for ecommerce sales growth (PMax, Search, Shopping, Remarketing).
- Conduct keyword research, audience targeting, ad copywriting, and creative briefing.
- Monitor daily performance (CTR, CPC, ROAS, CVR) using platform dashboards and GA4.
- Implement SEO/SEM strategies to increase organic visibility and traffic.
- Coordinate with creative, product, and ecommerce teams for campaign planning, promotions, and new product launches.
- Assist with UTM tagging, landing page checks, and tracking setup to ensure accurate measurement.
- Stay updated with industry trends, platform changes, and competitor activities.
- Degree in Marketing, Digital Marketing, E-Commerce, Business, Communications, or related field.
- 1–3 years of experience in digital marketing, CRM, or performance marketing.
- Experience with Salesforce Marketing Cloud and/or Meta/Google Ads is an advantage.
- Basic understanding of customer lifecycle marketing, email automation, segmentation.
- Familiarity with Meta Ads Manager, Google Ads, SEO/SEM principles, and GA4 reporting.
- Ability to analyze data and translate insights into actionable optimisation.
- Understanding of ecommerce metrics and funnel conversion strategies.
- Strong attention to detail and willingness to learn technical tools.
- Good communication and coordination skills across teams.
- Ability to multitask in a fast-paced ecommerce environment.
- Proactive, responsible, and results-driven mindset.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.