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A leading property development firm in Malaysia is looking for an Assistant Manager - Branding & Communications to strengthen its brand presence. The role focuses on executing impactful marketing initiatives, managing on-ground events, tracking performance metrics, and creating compelling content across various digital platforms. Ideal candidates must have at least 5 years of experience in digital marketing or performance marketing and possess strong communication skills. This role offers an exciting opportunity to work in a dynamic and creative environment.
Gamuda Land, the property arm of Gamuda Berhad, the monumental nation builder with a spectrum of experience and expertise in engineering, construction and infrastructure concessions. Gamuda Land has over two decades of experience in developing townships, high‑rise developments, country clubs and commercial centres. Some of its high‑profile, award‑winning projects in Malaysia include Horizon Hills, Kota Kemuning, Jade Hills and Valencia, among others; its international foothold is further strengthened by projects in Australia, Singapore and Vietnam.
Job Summary As part of the Brand & Communications team, you will support the team in executing impactful branding communication initiatives that strengthen Gamuda Land's brand presence and assist project teams in content rollouts and performance marketing strategies. This role requires a strong blend of creativity and analytical thinking, with a passion for performance marketing, a good aesthetic sense, content instinct, and an eye for the latest digital trends.
Support the planning and execution of integrated digital campaigns across Meta, Google, TikTok (future), programmatic, and native platforms to drive traffic, engagement, and sales conversions. Confident to appear as on‑screen talent when needed.
Track and analyse key campaign metrics (e.g., CPL, CPA, CTR), generate actionable insights, and recommend optimisation strategies for better outcomes.
Collaborate with internal and external creative teams—especially on CGI, visual production, and adaptation works—and coordinate with digital and creative agencies to develop compelling creatives and social media content that align with the brand voice and resonate with Malaysian audiences.
Stay current with digital and social trends (e.g., TikTok challenges, Instagram trends, viral content) and propose fresh, culturally relevant content and collaboration ideas to boost brand engagement. Conduct occasional competitor research to stay up to date with market trends and best practices.
Provide occasional support with e‑paperwork for internal approvals. Review campaign performance reports from agencies, extract key insights, and present recommendations to enhance campaign effectiveness and guide future planning.
5 years
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.