Senior Business Development cum PR Manager (F&B / Kopitiam)

Oriental Coffee International; Puchong; On-site; MYR 80,000 - 110,000; Full time

Job summary

A growing F&B brand in Malaysia is seeking a Senior Business Development cum PR Manager to drive business growth and manage strategic partnerships. This role involves overseeing public relations and developing marketing strategies for market expansion. Ideal candidates should possess a Bachelor's degree and have 5–8 years of relevant experience. The position offers competitive remuneration and opportunities for career advancement within a dynamic team committed to innovation.

Benefits

Competitive salary

Incentives based on performance

Career advancement opportunities

Innovative work culture

Industry exposure and networking opportunities

Qualifications

• Minimum 5–8 years’ experience in Business Development, PR, or Marketing, ideally in the F&B sector.
• Experience working with mall management and leasing departments in Malaysia is a strong advantage.
• Exposure to overseas business development, franchising, or international expansion is a plus.

Responsibilities

• Identify and develop new business opportunities including franchise expansion.
• Develop and implement business expansion and brand growth strategies.
• Identify potential international markets for F&B expansion.
• Manage media relations and develop PR strategies.
• Serve as the main liaison with mall management for site approvals.

Skills

Business Development

Public Relations

Strategic Planning

Market Analysis

Relationship Management

Education

Bachelor’s degree in Business, Marketing, Communications, or Hospitality

Job description

Senior Business Development cum PR Manager (F&B / Kopitiam)

Oriental Coffee International – Puchong New Village

The Senior Business Development cum PR Manager is responsible for driving business growth, developing strategic partnerships, strengthening brand presence, and managing public relations for a kopitiam or F&B group in Malaysia. This role involves expansion planning, operational collaboration, leasing negotiations, marketing direction, overseas market exploration, and media engagement to support sustainable long-term business performance.

Key Responsibilities:

Business Development & Growth

• Identify and develop new business opportunities (e.g., franchise expansion, new store sites, partnerships).
• Conduct market research and competitor analysis within the kopitiam/F&B industry.
• Liaise proactively with mall management and their leasing departments for new site opportunities, tenancy renewals, rental negotiations, and space improvements.
• Build and manage relationships with landlords, property developers, suppliers, and corporate partners.
• Prepare feasibility studies, business proposals, and investment analyses for new outlets/projects.
• Lead negotiations for partnership deals, collaborations, and franchise agreements.
• Monitor sales performance and propose initiatives to drive revenue growth.

Strategic Planning

• Develop and implement business expansion and brand growth strategies.
• Plan store expansions, new concepts, and menu launch strategies.
• Analyse consumer insights, market demand, and industry trends to refine business direction.

Overseas Expansion

• Identify potential international markets suitable for kopitiam/F&B concept expansion.
• Conduct feasibility studies, regulatory assessments, and market-entry analyses for overseas regions (e.g., Singapore, Indonesia, Middle East, Australia, etc.).
• Build relationships with foreign landlords, franchise partners, master franchisees, and international F&B investors.
• Lead discussions on international franchise models, licensing agreements, and joint ventures.
• Collaborate with legal teams to ensure compliance with foreign regulations, franchising laws, brand IP protection, and operational standards.
• Oversee brand adaptation for overseas markets—menu localization, store design, cultural preferences, logistics, and supply-chain planning.
• Coordinate with overseas partners to ensure smooth brand rollout, training, marketing, and operational success.

Public Relations (PR) & Communications

• Act as spokesperson to media, partners, and the public.
• Manage media relations, press releases, PR events, and crisis communications.
• Develop PR strategies to strengthen brand awareness and reputation in Malaysia’s F&B sector.
• Maintain strong relationships with influencers, food reviewers, community organisations, and local authorities.

Stakeholder & Community Engagement

• Serve as the main liaison with mall management, leasing teams, and property landlords for site approvals, operational matters, and event collaborations.
• Manage partnerships with delivery platforms such as GrabFood, Foodpanda, and ShopeeFood.
• Build strong relationships with franchisees, outlet managers, and community partners.

Operational Collaboration

• Coordinate with Operations to ensure business development and marketing strategies align with outlet capabilities.
• Support store teams in executing promotions and customer-engagement activities.
• Gather feedback to improve menu offerings, service quality, and customer experience.

Requirements:

• Bachelor’s degree in Business, Marketing, Communications, Hospitality, or related field.
• Minimum 5–8 years’ experience in Business Development, PR, or Marketing, ideally in the F&B or retail sector.
• Experience working with mall management and leasing departments in Malaysia is a strong advantage.
• Exposure to overseas business development, franchising, or international expansion is a plus.

Why Join Us:

• Growing F&B Brand – Be part of an expanding kopitiam/café group with aggressive growth plans.
• Strategic & High-Impact Role – You contribute directly to brand expansion, collaboration, and market presence.
• Career Advancement – Work closely with senior management and shape business direction.
• Innovative Culture – We welcome new ideas, initiatives and creativity in developing corporate image.
• Industry Exposure – Opportunities to network, represent the brand in media/industry events, and drive nationwide business projects.
• Attractive Remuneration & Benefits – Competitive salary, incentives based on performance, and recognition for achievements.

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