Assistant Manager - Branding & Communications

Gamuda Group; Rawang; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading property development firm in Malaysia is looking for an Assistant Manager - Branding & Communications to strengthen its brand presence. The role focuses on executing impactful marketing initiatives, managing on-ground events, tracking performance metrics, and creating compelling content across various digital platforms. Ideal candidates must have at least 5 years of experience in digital marketing or performance marketing and possess strong communication skills. This role offers an exciting opportunity to work in a dynamic and creative environment.

Qualifications

• At least 5 years of experience in digital marketing, social media, or performance marketing.
• Excellent written and verbal communication skills in English or Bahasa Malaysia.
• Creative mindset with attention to detail.

Responsibilities

• Responsible for planning and executing on-ground events and activations.
• Track and analyze key campaign metrics and recommend optimization strategies.
• Stay current with digital and social trends to propose fresh content ideas.

Skills

Digital marketing

Social media management

Performance marketing

Content creation

Organisational skills

Communication skills

Visual aesthetics

Time management

Job description

Assistant Manager - Branding & Communications

Gamuda Land, the property arm of Gamuda Berhad, the monumental nation builder with a spectrum of experience and expertise in engineering, construction and infrastructure concessions. Gamuda Land has over two decades of experience in developing townships, high‑rise developments, country clubs and commercial centres. Some of its high‑profile, award‑winning projects in Malaysia include Horizon Hills, Kota Kemuning, Jade Hills and Valencia, among others; its international foothold is further strengthened by projects in Australia, Singapore and Vietnam.

Job Summary As part of the Brand & Communications team, you will support the team in executing impactful branding communication initiatives that strengthen Gamuda Land's brand presence and assist project teams in content rollouts and performance marketing strategies. This role requires a strong blend of creativity and analytical thinking, with a passion for performance marketing, a good aesthetic sense, content instinct, and an eye for the latest digital trends.

Key Responsibilities

• Responsible for planning and executing on‑ground events and activations.
• Liaise with vendors on the design, production, and installation of marketing collaterals (e.g., frame buntings, hoardings, signages).
• Monitor social media engagement and provide timely responses to customer inquiries or feedback.
• Liaise with media partners to support branding campaigns, including online article platforms, press releases, advertorials, editorials, and KOL/influencer campaigns.
• Work closely with agency in creating and proofreading artwork, visuals, and marketing materials to ensure accuracy and brand alignment.
• Provide on‑site support during events and activations to ensure seamless execution.
• Coordinate with tenants for their activations, shop openings, and related activities.
• Work closely with internal teams and external stakeholders to deliver projects within deadlines.

Digital Rollout & Omnichannel Campaign

Support the planning and execution of integrated digital campaigns across Meta, Google, TikTok (future), programmatic, and native platforms to drive traffic, engagement, and sales conversions. Confident to appear as on‑screen talent when needed.

Performance Marketing

Track and analyse key campaign metrics (e.g., CPL, CPA, CTR), generate actionable insights, and recommend optimisation strategies for better outcomes.

Content Strategy

Collaborate with internal and external creative teams—especially on CGI, visual production, and adaptation works—and coordinate with digital and creative agencies to develop compelling creatives and social media content that align with the brand voice and resonate with Malaysian audiences.

Social Media Trends & Brand Collaborations

Stay current with digital and social trends (e.g., TikTok challenges, Instagram trends, viral content) and propose fresh, culturally relevant content and collaboration ideas to boost brand engagement. Conduct occasional competitor research to stay up to date with market trends and best practices.

Others

Provide occasional support with e‑paperwork for internal approvals. Review campaign performance reports from agencies, extract key insights, and present recommendations to enhance campaign effectiveness and guide future planning.

Qualifications

• At least 5 years of experience in digital marketing, social media, or performance marketing.
• A good eye for visuals and aesthetics, especially within property, lifestyle, and community‑driven content.
• Excellent written and verbal communication skills in English or Bahasa Malaysia.
• Passionate about digital trends, storytelling, and content creation—always eager to pitch new ideas and brand collaborations.
• Strong organisational and time‑management skills, with the ability to handle multiple tasks.
• Good communication and interpersonal skills to liaise effectively with tenants, vendors, media, and internal teams.
• Knowledge of social media platforms (Facebook, Instagram, TikTok) and content management.
• Creative mindset with attention to detail.
• Willing to work on weekends or public holidays when events are scheduled.

Expected Minimum Years of Experience

5 years