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Content Specialist (Ads)
Job summary
A digital marketing company in Kuala Lumpur is looking for a skilled content creator to write engaging ad copy for platforms like Facebook and Instagram. You'll work collaboratively with marketing teams to develop effective content strategies and optimize performance based on analytical insights. Staying updated with market trends and ensuring compliance with guidelines will be essential. This role requires creativity and the ability to adapt content strategies for different audiences.
Qualifications
- Experience in creating engaging ad copy for various platforms.
- Ability to analyze ad performance data and optimize content.
- Knowledge of content strategy development.
Responsibilities
- Write compelling and action-oriented ad copy.
- Review ad performance data to improve CTR and CVR.
- Collaborate with marketing teams on content strategies.
- Research industry trends to inform ad content.
Create Engaging Ad Copy: Write compelling, concise, and action-oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.).
Optimize Content for Performance: Regularly review ad performance data and adjust content to improve click-through rates (CTR) and conversion rates (CVR).
Content Strategy Development: Collaborate with the marketing and creative teams to develop content strategies that align with campaign goals and target audience needs.
Research and Trend Analysis: Stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy.
Collaboration: Work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design.
Compliance and Guidelines: Ensure all content meets brand guidelines, compliance standards, and platform-specific policies.
Perform other tasks as assigned, including participation in special projects and initiatives.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.