Data Analysis-Jobs in Malaysia

We are looking for a relationship-driven KOL Specialist to lead influencer strategies. This role is ideal for someone who has hands‑on experience scaling a consumer brand through influencer collaborations on TikTok/Shopee and community engagement. You’ll work closely with our content and performance marketing teams to accelerate awareness, trust and conversions.

• Develop and execute a comprehensive KOL strategy to increase brand awareness and sales.
• Identify, vet, and onboard influencers who align with our brand (Masper Malaysia) values (home, lifestyle, minimalism, slow living).
• Manage and nurture long‑term relationships with influencers, ambassadors and agencies.
• Plan and execute monthly gifting, product seeding and paid KOL campaigns.

• Develop clear briefs, creative direction, KPIs and timelines for each influencer.
• Track performance and measure ROI using metrics such as CPE, CPA, engagement rate, reach and conversions.
• Analyse campaign performance and optimise for continuous improvement.
• Report weekly/monthly insights and learnings to the team.

• Work with the content team to repurpose influencer assets for ads, social media, product pages and emails.
• Ensure influencer content aligns with brand guidelines and storytelling angles.

• Negotiate influencer rates to achieve strong ROI.
• Manage KOL budgets, forecast expenses and ensure efficient spending.

• 1–2 years of experience in influencer marketing, KOL management or brand partnerships (lifestyle brands preferred).
• Proven track record growing a brand through influencers and/or live commerce.
• Strong understanding of TikTok, Instagram, 小红书 (Red Note) and emerging creator trends.
• Experience working with micro‑influencers and ambassadors.
• Creative eye for content quality, storytelling and aesthetic consistency.
• Strong interpersonal and negotiation skills.
• Comfortable analysing data and drawing insights.
• Highly organized, proactive, and able to manage multiple campaigns simultaneously.
• Fluent in Mandarin; working proficiency in English and Malay.

• Experience managing TikTok Shop affiliate programs or live campaigns.
• Existing relationships with lifestyle or home‑decor influencers in Malaysia.

• Competitive salary and performance bonuses.
• Opportunity to build and scale a growing lifestyle brand.
• Creative freedom and ownership over the KOL strategy.
• A collaborative, supportive team environment.
• Employee discounts on all Masper Malaysia products.

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