KOL Specialist

Adsir Cloud Commerce Sdn Bhd; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A growing lifestyle brand is seeking a relationship-driven KOL Specialist to lead their influencer strategies and enhance brand awareness through effective collaborations. The ideal candidate will possess 1-2 years of experience in influencer marketing, a strong understanding of social media platforms, and the ability to analyze campaign performance. You will negotiate influencer partnerships, manage budgets, and collaborate with the content team. This role offers competitive salary, performance bonuses, and a supportive team environment.

Benefits

Competitive salary and performance bonuses

Employee discounts on all products

Creative freedom and ownership over strategy

Qualifications

• 1–2 years of experience in influencer marketing or KOL management.
• Proven track record of brand growth through influencers.
• Fluency in Mandarin; working proficiency in English and Malay.

Responsibilities

• Develop and execute KOL strategy to increase brand awareness.
• Manage relationships with influencers and agencies.
• Track campaign performance and optimise for improvement.

Skills

Influencer marketing experience

Strong interpersonal and negotiation skills

Data analysis and insights

Familiarity with TikTok and Instagram

Creativity in content quality

Job description

We are looking for a relationship-driven KOL Specialist to lead influencer strategies. This role is ideal for someone who has hands‑on experience scaling a consumer brand through influencer collaborations on TikTok/Shopee and community engagement. You’ll work closely with our content and performance marketing teams to accelerate awareness, trust and conversions.

Influencer / KOL Strategy & Management

• Develop and execute a comprehensive KOL strategy to increase brand awareness and sales.
• Identify, vet, and onboard influencers who align with our brand (Masper Malaysia) values (home, lifestyle, minimalism, slow living).
• Manage and nurture long‑term relationships with influencers, ambassadors and agencies.
• Plan and execute monthly gifting, product seeding and paid KOL campaigns.

KOL Campaign Execution & Performance Tracking

• Develop clear briefs, creative direction, KPIs and timelines for each influencer.
• Track performance and measure ROI using metrics such as CPE, CPA, engagement rate, reach and conversions.
• Analyse campaign performance and optimise for continuous improvement.
• Report weekly/monthly insights and learnings to the team.

Content Collaboration

• Work with the content team to repurpose influencer assets for ads, social media, product pages and emails.
• Ensure influencer content aligns with brand guidelines and storytelling angles.

Negotiation & Budget Management

• Negotiate influencer rates to achieve strong ROI.
• Manage KOL budgets, forecast expenses and ensure efficient spending.

Requirements

• 1–2 years of experience in influencer marketing, KOL management or brand partnerships (lifestyle brands preferred).
• Proven track record growing a brand through influencers and/or live commerce.
• Strong understanding of TikTok, Instagram, 小红书 (Red Note) and emerging creator trends.
• Experience working with micro‑influencers and ambassadors.
• Creative eye for content quality, storytelling and aesthetic consistency.
• Strong interpersonal and negotiation skills.
• Comfortable analysing data and drawing insights.
• Highly organized, proactive, and able to manage multiple campaigns simultaneously.
• Fluent in Mandarin; working proficiency in English and Malay.

Bonus / Nice‑to‑have

• Experience managing TikTok Shop affiliate programs or live campaigns.
• Existing relationships with lifestyle or home‑decor influencers in Malaysia.

What We Offer

• Competitive salary and performance bonuses.
• Opportunity to build and scale a growing lifestyle brand.
• Creative freedom and ownership over the KOL strategy.
• A collaborative, supportive team environment.
• Employee discounts on all Masper Malaysia products.

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