Chief Operating Officer jobs in Malaysia

The company is a fast-growing fashion retailer, focused on delivering premium, trend-driven apparel through an online-to-offline model. With a strong presence in offline retail and a growing eCommerce footprint, the company is observing rapid growth globally. The business operates a network of strategically located stores across high-traffic malls, urban centers, and suburban hubs, supported by its own website and marketplace partners.

The General Manager (GM) will lead the end-to-end business for this fast-growing fashion retail brand, responsible for driving commercial performance, retail excellence/expansion, inventory strategy and omnichannel growth. This role oversees P&L delivery, merchandising, store operations, eCommerce, marketing, supply chain and people leadership in Malaysia and Thailand. This role will be expected to work closely with the international expansion team of the brand.

• Lead annual budgeting, forecasting, and monthly performance reviews
• Drive sales growth, optimize margins and manage operating expenses
• Improve store productivity, sell‑through, inventory turns and markdown efficiency

• Develop and execute a clear growth strategy across stores, eCommerce and marketplaces
• Localize assortment, pricing, promotions and brand positioning to align with market needs
• Translate global/HQ objectives into local action plans with clear KPIs

• Oversee multi‑store operations to ensure consistent store standards, customer experience and operational discipline
• Implement SOPs, retail KPIs, compliance checklists and productivity initiatives
• Strengthen frontline capabilities in Visual Merchandizing, stock management, service and omnichannel operations.
• Ensure efficient logistics, inventory accuracy, stock availability, and cost control
• Manage vendors, 3PLs, warehouse operations and reverse logistics efficiency
• Reduce out‑of‑stock rates and returns while improving delivery speed and cost‑to‑serve

• Drive eCommerce revenue through assortment, pricing, UX optimization and CRM
• Lead marketplace performance (e.g. Zalora, Shopee, Lazada) with clear ROI‑driven KPIs
• Implement omnichannel initiatives such as ship‑from‑store, click‑and‑collect, and real‑time inventory

• Build and develop a high‑performing team across retail ops, merchandising, eCommerce and support functions
• Strengthen store leadership capabilities; upgrade talent where needed
• Drive a culture of accountability, performance, and continuous improvement.

• 10 to 15 years of experience in fashion retail, fast‑fashion, apparel or lifestyle brands
• Strong commercial leadership with full P&L ownership in a multi‑store environment
• Proven success scaling omnichannel retail businesses
• Deep understanding of merchandising, category planning and inventory management
• Experience with high SKU complexity and seasonality
• A high level of proficiency in written and spoken Mandarin is essential for this role due to the extensive communication with partners and suppliers in China
• Strong analytical, problem‑solving and data‑driven decision‑making skills
• Excellent people leadership across both corporate and store teams
• Regional (SEA) experience is a strong advantage