SEAI Regional Marketing Associate Director

Johnson & Johnson; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading healthcare company in Southeast Asia is seeking a Regional Associate Director for Strategic Marketing. This role focuses on developing and executing strategic business plans, shaping therapeutic area strategies, and driving high-performance marketing teams. Candidates should have at least 8 years of experience in the healthcare sector, with a strong background in marketing management. The company values leadership, collaboration, and innovation, offering an opportunity to influence significant outcomes in healthcare.

Qualifications

• 8+ years in Sales, Marketing, or Marketing Management in healthcare.
• 5+ years in Marketing Management or Commercial Excellence.
• 3+ years managing and leading teams.

Responsibilities

• Develop and execute strategic business plans.
• Shape therapeutic area strategy and priorities.
• Coach and develop team capabilities.

Skills

Sales Management

Marketing Strategy

Data-Driven Decision Making

Cross-Functional Leadership

Stakeholder Engagement

Education

Bachelor’s Degree

Master’s Degree or MBA

Job description

Job Description:

About the Role Johnson & Johnson, Southeast Asia and India is seeking a Regional Associate Director, Strategic Marketing. This leadership role focuses on shaping the regional TA strategies for SEA and India, driving strategic marketing plans, and elevating executional focus to deliver growth and performance excellence.
Key Responsibilities

• Develop and execute strategic business plans aligned with therapeutic area and brand strategies to achieve sales growth and volume objectives.
• Shape the therapeutic area strategy and priorities for SEA and India, engaging Health Decision Makers, KOLs, and Healthcare Providers.
• Coach and develop commercial capabilities within the team to ensure consistent execution and positive business results.
• Identify and coordinate resources, monitor operating expenses, and maintain key relationships to achieve growth and profitability targets.
• Elevate commercial strategies to high-performance, outcomes-focused approaches while fostering diversity and inclusion.
• Leverage next-generation analytics and market insights to inform strategic decisions.
• Collaborate cross-functionally to ensure alignment with global and regional objectives.
• Accountable for development and delivery of TA business and brand strategy, driving brand performance and patient outcomes.
• Inspire, lead, and develop high-performing marketing teams in markets to embrace innovation, customer obsession, and compliance.
• Coach teams to deliver compelling value propositions, segmentation, messaging, and multi-channel campaigns.
• Evaluate marketing-team effectiveness to ensure optimal strategy, brand positioning, and resource allocation.
• Drive execution of marketing strategies and lifecycle management for key TA assets, including launch readiness and optimization.
• Develop multi-year launch playbooks covering commercialization, regulatory alignment and market access considerations to support launch readiness.
• Shape and influence commercial best practices and drive innovative initiatives for therapy-area brands.
• Maintain deep understanding of external environment and customer needs to evolve engagement models.

Qualifications

• Bachelor’s Degree required; Master’s Degree or MBA preferred.
• Minimum 8 years of experience in Sales, Marketing, or Marketing Management within pharmaceutical, biotech, medical device, or healthcare industry.
• At least 5 years in Marketing Management or Commercial Excellence/Analytics function.
• Minimum 3 years of experience managing and leading teams strongly preferred.
• Experience in Oncology or related therapeutic areas preferred.
• Deep understanding of key stakeholders within SEA region.
• Ability to travel up to 50%, including overnights and weekends as needed.
• Collaborative communication and cross-functional leadership skills.
• Expertise in market access strategies, go-to-market planning, and brand positioning.
• Strong analytical and data-driven decision-making capabilities.
• Experience in oncology or speciality portfolio management and product lifecycle strategies.
• Ability to lead complex projects and deliver measurable outcomes.

Location Primary Location: South East Asia (SEA)