Senior Digital Marketing Executive

Genesis Millennium Falcon; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur seeks a Digital Marketing Manager with at least 4 years of experience in advertising campaign management. Responsibilities include planning and executing campaigns across social media, search engines, and e-commerce platforms, as well as analyzing data to optimize performance. Candidates should have proficiency in major advertising platforms, excellent project management skills, and fluency in English. This role offers an opportunity to lead marketing initiatives in Southeast Asia.

Qualifications

• Minimum 4 years of experience in digital marketing or advertising campaign management.
• Proficient in major advertising platforms.
• Fluent in English, proficiency in Mandarin is a plus.

Responsibilities

• Plan and execute advertising campaigns across multiple platforms.
• Develop localized content based on audience insights.
• Monitor industry trends to provide actionable insights.
• Collect and analyze marketing performance data.
• Coordinate with internal teams and vendors for project execution.
• Lead e-commerce initiatives in SEA.

Skills

Digital marketing

Project management

Social media advertising

Data analysis

E-commerce advertising

Team collaboration

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

TikTok Ads

Facebook Ads

Google Ads

Job description

Plan, execute, and monitor advertising campaigns across social media, search engines, display networks, and e-commerce platforms. Ensure alignment with brand strategy and maximize ROI.

Develop localized content and campaign strategies based on business objectives and audience insights. Collaborate with teams to ensure consistent and effective multi-channel communication, and drive the on-ground execution of marketing initiatives.

Market Research & Competitive Analysis

Monitor industry trends, competitor activities, and user behavior to provide actionable insights and support strategic planning.

Marketing Data Analysis & Reporting

Collect and analyze marketing performance data. Deliver regular performance reports and recommendations to support optimization efforts.

Project Management

Coordinate with internal teams and external vendors to ensure timely and high-quality execution of marketing projects.

Regional Oversight

Lead e-commerce advertising initiatives in SEA and collaborate with local media partners (such as Grab and TnG), while providing guidance and strategic support for marketing campaigns.

Qualifications:

Bachelor’s degree or above, preferably in Marketing, Advertising, or a related field.

At least 4 years of experience in digital marketing or advertising campaign management.

Proficient in major advertising platforms such as TikTok Ads, Facebook Ads, and Google Ads; candidates with e-commerce and TikTok platform advertising experience are preferred.

Fluent in English; proficiency in Mandarin is a plus.

Strong project management and multitasking skills, with a proactive mindset and strong team collaboration abilities.