Senior Digital Marketing Executive (Media Buying)

WECOFA PTE. LTD.; Remote; MYR 150,000 - 200,000; Full time

Job summary

A growing digital marketing agency is seeking a Senior Digital Marketing Executive for a remote role. The ideal candidate will have 1–3 years of hands-on experience in Google Ads and Meta Ads management. Responsibilities include setting up and optimizing campaigns, conducting A/B tests, and collaborating with creative teams. Strong command of English is required. This position offers flexibility and the chance to join a dynamic team focused on digital performance.

Qualifications

• 1–3 years of hands-on experience in Google and Meta ad buying.
• Strong understanding of campaign performance metrics and optimisation techniques.
• Able to work independently and manage timelines across multiple campaigns.

Responsibilities

• Set up, manage, and optimise paid media campaigns across Google and Meta.
• Monitor ad performance and make data-driven optimisations.
• Conduct A/B testing on copy, creatives, targeting, and placements.

Skills

Google Ads management

Meta Ads management

Data-driven optimization

A/B testing

Strong command of English

Education

Diploma/Degree in Marketing or related fields

Tools

Google Ads Manager

Meta Business Suite

Google Analytics

Job description

Senior Digital Marketing Executive (Media Buying) – Remote

Full-Time | Remote

Reports to Project Managers in Singapore

Function: Marketing / Media Planning

Job Highlights

Remote position (Malaysia-based candidates only)

Hands‑on media buying role across Google & Meta

Bonus if experienced with TikTok Ads

Report directly to Project Managers in Singapore

Dynamic regional agency with a growing portfolio

Job Description

WECOFA is a fast‑growing digital marketing agency with established in‑office teams in both Singapore and Kuala Lumpur. While this position is fully remote at present, we prefer candidates based in Kuala Lumpur in anticipation of potential future office integration.

We are looking for a Malaysia‑based Digital Marketing Executive with strong expertise in paid media buying, primarily on Google Ads (Search & Display) and Meta Ads (Facebook/Instagram). Bonus points if you’ve run TikTok ad campaigns too.

You’ll be supporting our Project Managers based in Singapore to execute high‑performing ad campaigns for clients across industries such as F&B, lifestyle, e‑commerce, and more.

Responsibilities

• Set up, manage, and optimise paid media campaigns across Google Search & Display, and Meta (Facebook & Instagram)
• Monitor ad performance and make data‑driven optimisations to improve ROAS and reduce CPA
• Conduct A/B testing on copy, creatives, targeting, and placements
• Coordinate with creative and content teams to develop assets for campaigns
• Stay updated on platform changes, advertising trends, and best practices
• Bonus: Manage and optimise campaigns on TikTok Ads

Requirements

• 1–3 years of hands‑on experience in Google and Meta ad buying
• Strong understanding of campaign performance metrics and optimisation techniques
• Experience with tools such as Google Ads Manager, Meta Business Suite, and Google Analytics
• Able to work independently and manage timelines across multiple campaigns
• Strong command of English, both written and spoken
• Diploma/Degree in Marketing, Mass Communications, Advertising, or related fields

Nice to Have (Bonus)

• Google Ads and Meta Blueprint Certifications
• Previous agency experience managing multiple accounts
• Familiarity with e‑commerce and lead‑generation funnels

Additional Information

Job Type: Full‑Time (Remote)

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM

Location: Remote, but preferably based in Kuala Lumpur

Reporting Line: Reports to Project Managers in Singapore

Join Us

At WECOFA, we move fast, think big, and love working with people who are passionate about digital performance. If you’re a results‑driven digital marketer ready to make an impact, we’d love to meet you.

Apply now with your resume and examples of past campaign work (if available).

Unlock job insights

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Digital Marketing Executive?
• How many years of digital marketing experience do you have?
• Which of the following online advertising methods do you have experience with?
• Do you have lead generation experience?