Marketing Executive

Hextar Retail Berhad; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading F&B company in Malaysia is looking for a Marketing Executive / Senior Marketing Executive to manage end-to-end marketing activities across multiple brands. The ideal candidate will have a Bachelor's Degree in Marketing or related fields and 1–5 years of relevant experience. Responsibilities include branding, executing marketing campaigns, managing social media, and handling performance marketing with GrabFood. This role offers hands-on learning and exposure to exciting growth projects in a collaborative environment.

Benefits

Exposure to multi-brand F&B marketing

Opportunity to be involved in new brand launches

Hands-on learning and ownership of real campaigns

Fast-paced, collaborative environment

Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Business, or related fields.
• Marketing Executive: 1–3 years of relevant experience.
• Senior Marketing Executive: 3–5 years of experience, preferably in F&B, retail, or hospitality.
• Strong communication skills in English; Mandarin and/or Bahasa Malaysia is an advantage.
• Hands-on experience with social media platforms, campaign execution, and events.
• Highly organised, proactive, and able to multitask across multiple brands.
• Comfortable working in a fast-paced, execution-driven environment.

Responsibilities

• Support the planning and execution of brand strategies aligned with each brand’s positioning.
• Plan and execute marketing campaigns, festive promotions, and new outlet launches.
• Manage social media content calendars and daily postings across platforms.
• Plan and manage GrabFood marketing initiatives including promotions and campaigns.
• Prepare marketing reports and basic performance analysis.

Job description

Overview

The Marketing Executive / Senior Marketing Executive will support and execute end-to-end marketing activities across Hextar F&B’s multi-brand portfolio. This role is ideal for a hands-on marketer who thrives in a fast-paced environment and is comfortable managing branding, advertising, campaigns, events, social media, CRM, and vendor coordination with minimal agency support.

Key Responsibilities

• Branding & Advertising
  • Support the planning and execution of brand strategies aligned with each brand’s positioning.
  • Ensure consistency in brand messaging, visuals, and tone across all marketing channels.
  • Coordinate the development and rollout of advertising and promotional materials (online & offline).
• Campaigns, Events & Promotions
  • Plan and execute marketing campaigns, festive promotions, and new outlet launches.
  • Support on-ground activations, PR events, and collaborations with mall partners.
  • Monitor campaign performance and prepare post-campaign reports.
• Social Media, Digital & Content
  • Manage social media content calendars and daily postings across platforms such as Instagram, Facebook, TikTok, and XiaoHongShu (XHS).
  • Work with designers, creators, KOCs/KOLs, or agencies to generate engaging content and brand coverage.
  • Source and manage monthly KOCs to ensure continuous online talkability and brand presence.
  • Support CRM initiatives including loyalty programmes, WhatsApp/SMS blasts, and EDMs.
  • Assist in customer segmentation and targeted communication campaigns.
  • Monitor customer engagement and feedback to improve retention strategies.
• Delivery Platform & Performance Marketing
  • Plan and manage GrabFood marketing initiatives, including in-app promotions, banners, vouchers, and campaigns.
  • Liaise with delivery platform account managers to improve visibility and sales performance.
  • Liaise with creative vendors, media partners, printers, and mall management.
  • Coordinate timelines, deliverables, and budgets for marketing-related activities.
  • Ensure smooth execution and cost efficiency across all initiatives.
• Reporting & Administrative Support
  • Prepare marketing reports, campaign summaries, and basic performance analysis.
  • Handle administrative tasks including PO preparation, payment coordination, and documentation.
  • Track budgets and marketing spend.
• Organisation Structure
  • Reports to: Marketing Manager / Head of Marketing
  • Works closely with: Brand Operations Teams; Finance & Procurement; Mall & Business Partners

Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Business, or related fields.
• Marketing Executive: 1–3 years of relevant experience
• Senior Marketing Executive: 3–5 years of experience, preferably in F&B, retail, or hospitality
• Strong communication skills in English (Mandarin and/or Bahasa Malaysia is an advantage).
• Hands-on experience with social media platforms, campaign execution, and events.
• Highly organised, proactive, and able to multitask across multiple brands.
• Comfortable working in a fast-paced, execution-driven environment.

Why Join Us

Exposure to multi-brand F&B marketing with regional and international concepts.

Opportunity to be involved in new brand launches and growth projects in 2026.

Hands-on learning and ownership of real campaigns.

Fast-paced, collaborative, and growth-oriented environment.