Digital Marketing Executive 数字营销

Meteor X; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A digital advertising firm in Kuala Lumpur seeks a candidate to develop and execute advertising strategies. Responsibilities include researching target audiences, reporting on campaign performance, and creating content for social media. The ideal candidate will have a Bachelor's in Marketing or Advertising, be proficient in English and Mandarin, and have a passion for digital marketing. Benefits include medical coverage and opportunities for career growth.

Benefits

EPF/SOCSO/EIS

Petrol Allowance Provided

Medical, Dental, Optical Coverage

Birthday Angpow

Long Service Reward

Holiday Eve Early Release

Annual Bonus

Company Trip & Team Building

Opportunities for salary increments

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• Fresh graduates, Junior or Senior Level welcome.
• Proficient in English and Mandarin for diverse communication.
• Passion for digital marketing and eagerness to learn.

Responsibilities

• Develop and execute comprehensive digital advertising strategies.
• Conduct audience research and segmentation.
• Generate performance reports and provide actionable insights.
• Stay up to date with industry trends.
• Assist in video production and script writing.
• Communicate with suppliers and partners for execution.

Skills

Digital marketing

English proficiency

Mandarin proficiency

Communication skills

Teamwork

Time management

Analytic tools usage

Video editing

Education

Bachelor's degree in Marketing or Advertising

Tools

Google Analytics

CapCut

Canva

Job description

Overview

Develop and execute comprehensive digital advertising strategies, including defining campaign goals, target audience, and budget allocation. Conduct audience research and segmentation to refine targeting strategies and ensure ads reach the right demographics. Generate reports on campaign performance and provide actionable insights for improvement. Stay up to date with industry trends and emerging advertising platforms. Prepare promotional ideas/content based on client's requirement. Content creation for social media. Involve and assist in video production shooting and script writing. Do analysis on Google Analytics, Google Search Console, Google Tag Manager. Assist clients in building and enhancing their brand image through strategic advertising and content planning. Communicate and coordinate with suppliers, partners, or external agencies to ensure smooth campaign execution. Senior will hands-on guide.

Responsibilities

• Develop and execute comprehensive digital advertising strategies, including defining campaign goals, target audience, and budget allocation.
• Conduct audience research and segmentation to refine targeting strategies and ensure ads reach the right demographics.
• Generate reports on campaign performance and provide actionable insights for improvement.
• Stay up to date with industry trends and emerging advertising platforms.
• Prepare promotional ideas/content based on client's requirement.
• Content creation for social media.
• Involve and assist in video production shooting and script writing.
• Analyze data in Google Analytics, Google Search Console, Google Tag Manager.
• Assist clients in building and enhancing their brand image through strategic advertising and content planning.
• Communicate and coordinate with suppliers, partners, or external agencies to ensure smooth campaign execution.
• Senior will provide hands-on guidance.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• Fresh graduates, Junior or Senior Level.
• Proficient in English and Mandarin to communicate with diverse client base.
• Passion for digital marketing and eagerness to learn and grow.
• Proven experience in developing and executing digital advertising campaigns across multiple platforms.
• Edit video using CapCut, Canva or other industry-standard software.
• Usage of analytic tools (Google Analytics, Facebook Insights or any related platform).
• Excellent communication, teamwork and time management skills.
• Training will be provided to help you develop the skills necessary to succeed in this role.
• Tech savvy, strong sense of latest marketing trends.
• Able to update ads status/handle ads issues after working hours/weekends.
• Candidates fluent in Mandarin are preferred as the role requires dealing with Mandarin-speaking clients.

Benefits

• EPF/SOCSO/EIS
• Petrol Allowance Provided
• Medical, Dental, Optical Coverage
• Birthday Angpow
• Long Service Reward
• Holiday Eve Early Release
• Annual Bonus
• Company Trip & Team Building
• Company retreats, outings and makan occasions
• Opportunities for salary increments, self-development and career growth