Assistant Marketing Manager (Advertising & Promotion)

The Food Purveyor; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading food and beverage company in Malaysia is seeking a Brand Assistant Marketing Manager to drive brand initiatives and manage marketing campaigns. The ideal candidate should have over 10 years of experience in the retail or FMCG industry, with at least 5 years in a managerial role. Key responsibilities include budget management, market research, and executing effective marketing strategies. Proficiency in marketing analytics and excellent communication skills are essential. Join us in enhancing brand recognition and customer loyalty.

Qualifications

• At least 10 years of experience in retail/marketing/events/FMCG industry, with 5 years in a managerial position.
• Proficient in marketing analytics tools and software.
• Strong problem-solving, communication skills, and leadership abilities.

Responsibilities

• Manage the advertising and promotion budget.
• Develop and execute brand marketing strategies.
• Conduct market research to understand consumer behavior.

Skills

Marketing strategy development

Brand management

Communication skills

Problem-solving

Leadership

Cross-functional collaboration

Market research

Analytics tools proficiency

Education

Bachelor's Degree in Marketing, Mass Communication, or Business Studies

Tools

Marketing analytics tools

Job description

Overview

Brand Assistant Marketing Manager play a pivotal role in shaping and maintaining the image and identity of a brand. They strategize and execute marketing initiatives that clearly communicate the brand's values, mission, and products to the target audience. By leveraging market research, creative campaigns, and cross-functional collaboration, they aim to build brand equity and drive consumer engagement and loyalty.

Responsibilities

• To manage the advertising and promotion budget.
• To develop and manage offline and online communication strategies including media buy, where necessary.
• To participation in all company events and campaign.
• Developing and executing brand marketing strategies to enhance brand recognition and customer loyalty.
• Conducting market research to understand consumer behavior, trends, and competitive landscapes.
• Managing the creation and delivery of compelling marketing campaigns across various channels.
• Working with creative teams to guide the brand's visual and verbal messaging.
• Overseeing social media strategy and content to engage with the target audience and build community.
• Analyse and keep track of campaign performance, as well as provide periodic reports and suggestions for optimization of brand and marketing initiatives.
• Setting and managing the brand marketing budget to maximize return on investment.
• Partnering with merchandising team and band collaborations to align marketing strategies with sales objectives.
• Coordinating and ensure consistent brand messaging and to manage brand reputation.
• Staying current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing.
• Develop and implement brand strategy, manage brand collaborations, partnerships and events to increase visibility and market reach.
• Plan and execute marketing campaigns through a variety of channels such as print, social media and digital.
• Create appealing marketing materials that effectively convey the brand message, which include social media posts, website content and brochures.
• Manage vendors and external partners to ensure marketing activities are conducted effectively and timely.
• Administrative work i.e. expenses tracking, sales license application, IP, agreement processing etc.
• To perform other duties as assigned.

Knowledge, Skills and Experience

• Requirements
• Candidate must possess at least a Bachelor\'s Degree, Post Graduate Diploma, Professional Degree in Marketing/Mass Communication/Business Studies or related fields.
• At least 10 years of experience in retail/marketing/events/FMCG industry, with 5 years in managerial position.
• Required languages: English, Bahasa Malaysia and Chinese is added advantage.
• Candidate must possess own transport with a valid driving license.
• Able to travel as and when required.
• Proven track record of developing and executing successful marketing campaigns.
• Proficient in marketing analytics tools and software.
• Strong problem-solving, communication skills, and leadership abilities.
• Able to work extra hours, during PH or odd hours as when needed.