Assistant Brand Manager

Assistant Brand Manager/Manager MARKETING · ELIT HQ; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading marketing firm is seeking an experienced Brand Manager/Assistant Brand Manager in Kuala Lumpur to develop and execute strategic marketing initiatives. The role focuses on brand building, advertising campaigns, and community engagement. Responsibilities include managing cross-functional teams, conducting market analysis, and overseeing influencer collaborations. Candidates should have a strong background in both digital and traditional marketing practices to optimize brand performance.

Benefits

Health insurance

Performance bonuses

Career development opportunities

Qualifications

• Strong marketing background with a focus on brand management.
• Experience in digital and traditional advertising.
• Proven track record in managing marketing campaigns.

Responsibilities

• Develop and execute brand strategies for growth.
• Conduct market research for competitive analysis.
• Manage advertising strategies across multiple channels.
• Build relationships with KOLs and influencers.
• Plan community events aligned with brand objectives.

Skills

Brand building

Digital advertising

Traditional advertising

Content creation

Campaign execution

Education

Degree in Marketing or related field

Job description

Overview

We are looking for an experienced Brand Manager/Assistant Brand Manager to lead strategic marketing, advertising, KOL collaborations, and community events. The ideal candidate has a strong background in brand building, digital & traditional advertising, content creation, and campaign execution. They will manage cross-functional teams, optimize marketing performance, and ensure seamless execution of brand initiatives.

Key Responsibilities

• Strategic Marketing & Brand Management

  Develop and execute brand strategies to drive market growth, brand awareness, and customer loyalty.

• Brand Consistency

  Oversee brand positioning, ensuring consistency in messaging, visual identity, and customer experience across all touchpoints.

• Market & Competitive Analysis

  Conduct market research and competitor analysis to identify trends, opportunities, and potential areas for differentiation.

• Product Alignment

  Work closely with the Product Development team to ensure that new offerings align with the brand’s image and customer needs.

Advertising & Campaign Management

• Advertising Strategy

  Develop and manage advertising strategies across multiple channels, including digital, social media, print, TV, and out-of-home (OOH) advertising.

• Campaign Planning & ROI

  Plan and execute paid media campaigns, ensuring optimal budget allocation and return on investment (ROI).

• Performance Monitoring

  Monitor campaign performance using analytics tools, making data-driven adjustments to optimize engagement and conversions.

• Creatives Collaboration

  Collaborate with creative teams and agencies to develop impactful ad creatives and messaging that resonate with target audiences.

KOL & Influencer Marketing

• Relationships

  Build and maintain strong relationships with Key Opinion Leaders (KOLs) and influencers to enhance brand credibility and reach.

• Influencer Campaigns

  Oversee influencer collaborations, ensuring content aligns with brand values and marketing objectives.

• Performance Analysis

  Track and analyze KOL campaign performance, optimizing strategies based on engagement and conversion data.

Community Event Planning & Execution

• Event Strategy

  Conceptualize, plan, and execute community events that align with brand objectives, ensuring high engagement and meaningful interactions.

• Partnerships

  Build partnerships with local organizations, influencers, and media to maximize event reach and impact.

• On-Ground Activation

  Manage on-ground activations, including logistics, staffing, and audience engagement strategies, to create memorable brand experiences.

• Post-Event Analysis

  Analyze event performance, gather customer insights, and leverage feedback to enhance future event planning.

Merchandise Planning & Execution

• Merchandise Strategy

  Develop and implement merchandise strategies to enhance brand visibility and consumer engagement.

• Collaboration & Quality

  Collaborate with designers and suppliers to create high-quality promotional merchandise that aligns with brand aesthetics and marketing objectives.

• Inventory & Distribution

  Ensure efficient inventory management, cost control, and timely distribution of merchandise for campaigns, events, and retail promotions.

• Campaign Analysis

  Analyze the effectiveness of merchandise campaigns and recommend improvements based on sales and consumer feedback.

Content Creation & Brand Storytelling

• Content Strategy

  Develop compelling content strategies that resonate with target audiences across various platforms, ensuring brand consistency.

• Marketing Materials

  Oversee the creation of marketing materials, including social media content, email campaigns, website copy, and event collateral.

• Content Production

  Work closely with designers, photographers, and videographers to produce engaging visual and video content for campaigns.

• Channel Optimization

  Optimize content for different marketing channels, ensuring alignment with brand tone, audience preferences, and performance goals.

Stakeholder Collaboration

• Internal Collaboration

  Work cross-functionally with internal teams (Brand, Advertising, Training, Operations, and Finance) to ensure smooth execution of promotional activities, new product launches, and campaigns.

• External Partnerships

  Develop and nurture relationships with external agencies and suppliers to guarantee timely and high-quality delivery of marketing communications, materials, and campaign executions.

Performance Monitoring & Insights

• Data Analytics

  Leverage data analytics to monitor campaign performance, identify trends, and share actionable insights to inform strategy refinement and decision-making.

• ROI Measurement

  Measure and report on the ROI of marketing activities, optimizing future efforts based on performance metrics.

• Post-Campaign Analysis

  Conduct post-campaign analysis to assess effectiveness and provide recommendations for future improvements.