Advertising Content Specialist

MY Fimedia Network Technology; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is looking for a skilled content creator to craft engaging ad copy for social media platforms. The ideal candidate will have a Bachelor's degree in Marketing or a related field and over 2 years of experience in digital advertising. You will be responsible for optimizing content based on performance metrics and collaborating with creative teams to strategize. Excellent communication skills are essential, and familiarity with performance tracking tools is a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, or equivalent experience.
• 2+ years of experience in content creation, copywriting, or advertising, focused on digital ads.
• Ability to analyze data and translate insights into actionable strategies.

Responsibilities

• Create engaging ad copy for platforms like Facebook and Instagram.
• Optimize content based on performance data.
• Collaborate with marketing and creative teams for strategy development.

Skills

Content creation

Copywriting

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Performance tracking tools

Job description

Job Description

• Create Engaging Ad Copy: Write compelling, concise, and action‑oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.).
• Optimize Content for Performance: Regularly review ad performance data and adjust content to improve click‑through rates (CTR) and conversion rates (CVR).
• Content Strategy Development: Collaborate with the marketing and creative teams to develop content strategies that align with campaign goals and target audience needs.
• Research and Trend Analysis: Stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy.
• Collaboration: Work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design.
• Compliance and Guidelines: Ensure all content meets brand guidelines, compliance standards, and platform‑specific policies.
• Perform other tasks as assigned, including participation in special projects and initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field (or equivalent experience).
• 2+ years of experience in content creation, copywriting, or advertising, with a focus on digital ads.
• Proven ability to write clear, persuasive, and creative ad copy.
• Strong understanding of digital advertising platforms and content requirements (e.g., Instagram Ads, Facebook Ads, etc.).
• Experience with content management and ads performance tracking tools will be an added advantage.
• Ability to analyze data and translate insights into actionable content strategies.
• Excellent communication skills, both written and verbal.